China Union Pay confirmed as the first local payment type offered via the integrated platformWorldpay and Sabre, a leading technology provider to the global travel and tourism industry, have partnered to launch a global payment solution that will facilitate carriers expanding into new markets and help to generate new revenue opportunities.
By using a single solution for processing and payments, airlines will also be able to identify purchasing trends more easily through a single customer view, enabling them to better tailor their services to customer needs and grow loyalty.
The integrated payment solution supports all major card types and will bring airlines growth opportunities as it accepts local payment types across multiple regions, including the United States, Europe, Latin America and Asia Pacific.
In addition reporting, chargeback and fraud management tools are available to deliver stricter controls, reducing lost revenues.
China Union Pay (CUP), one of the largest payment schemes in the world, will be the first local payment type to be offered via the integrated platform. Ethiopian Airlines has already signed on to offer CUP via the Worldpay and Sabre solution, giving the airline the opportunity to optimise revenue in multiple markets.
Vinit Doshi, senior vice president of SabreSonic Customer Sales & Service said: “Collaborating with Worldpay on a combined solution means we can offer our global customers, and their customers, more choice when it comes to using different payment methods where credit card use is lower. Airlines with global expansion plans will also benefit from an agile solution that’s designed to deliver a seamless experience across different buying channels.”
Kevin Dallas, Chief Product & Marketing Officer at Worldpay adds: “Historically airlines have long struggled with connecting critical business operations to global payments which can offer customers the choice they crave and airlines the insights into customer purchasing trends they find so valuable. Our new offering with Sabre gives airlines the single customer view they need, no matter the customer’s location, payment type or method.”
Abdulhakim Meftuh, E-Commerce Manager at Ethiopian said: “The CUP payment option gives passengers more ways to pay and can help boost online sales in the Chinese market. This is a big milestone for us and we’ll continue to work with Worldpay and Sabre to fine-tune the payment experience for our passengers."