Performing arts venues boost profits from events with cloud technology

Performing Arts venues are investing in cloud-based technology from Priava to boost revenues from events

Priava, the leading cloud-based venue management software company, has announced that a growing number of performing arts venues are selecting its hosted technology to maximise efficiencies and profits from the booking and delivery of events.

In the last six months Priava has been successfully implemented at The Marriner Theatre Group (AU), Geelong Performing Arts Centre, Bunbury Regio and The Regent Theatre due to go live this month.

CEO at Priava, James Pegum commented, “We are excited to welcome on board some of the World’s most prestigious theatres and entertainment venues demonstrating that we are fast becoming the de-facto provider of venue management technology to the sector. With our experience of working with clients within the performing arts sector, we understand that there is a lot more that goes into managing these unique spaces than just coordinating live performances.”

He continued, “From managing rehearsal room bookings, to transforming auditoriums into conference venues and hosting cocktail parties in theatre foyers, there are so many ways to increase venue occupancy and maximise revenue, and our cloud-based solution has been designed to accommodate these diverse requirements with specific modules to make the entire process of managing events and venue bookings more streamlined.”

Priava recognises that operators of Performing Arts venues have some special challenges such as coordinating rehearsal room bookings, managing live events, scheduling internal meetings and integrating all of these activities with external functions. These venues also need to integrate their booking solution into their ticketing and accounting systems.

How Priava works for performing arts venues
The Priava cloud-based venue management solution uses powerful, intuitive web-based tools that enable event and venue booking enquiries to be processed quickly and efficiently. The process is intuitive, from recording the initial enquiry, to producing a quotation, through to managing the booking. Additional functionality includes the production of detailed, concise reports on the charges associated with each live performance such as labour, audio-visual equipment & lighting as well as venue charges.

Efficient management for multi-site entertainment venues
For venues like Marriner Theatre Group that manage multiple sites, the Priava solution enables event organisers to centralise bookings and facilitate the management of various spaces at different locations.

Key benefits that Priava delivers to performing arts venues include:
• Multitasking through access to multiple screens simultaneously
• Combine event packages with tickets to performances and ensure that the revenue is allocated to the correct departments and suppliers;
• Real-time availability allows venues to maximise event bookings outside of performance times;
• Efficient reporting tools allows event managers to produce quotations, invoices, contracts, financial exports and detailed venue occupancy and sales figures;
• A centralised solution means that team members can access up-to-date information whenever and wherever they are.

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