MediaConcepts to help UK hoteliers regain ground lost to OTAsMediaConcepts, the thought leader in innovative digital and mobile solutions for the hospitality industry, has launched in the UK following a decade of success shaping the digital journey of hotel guests across Asia and Europe.
Founded by CEO, John Bowen, MediaConcepts is an integrated digital solutions provider offering bespoke software and services for the hospitality industry. MediaConcepts has changed the way hoteliers deliver the customer journey, shaping the customer experience, driving engagement, loyalty, spend and tackling the international competition from OTAs.
With a raft of digital and mobile solutions and the agility and expertise to react quickly to changing tech trends, MediaConcepts helps hospitality groups and independent hoteliers identify, convert and maintain customers, using big data and technological know-how to build loyalty and revenue.
John Bowen, CEO MediaConcepts, said: “Competing with OTAs is becoming harder and harder as they continue to dominate the digital marketing with money, data analysis, increased loyalty and unique offering and choice. Hotel brands are losing ground every year. We believe technology is the key to reclaiming some of the territory and business lost to OTAs. Hoteliers need tech know-how and the agility to move on opportunities quickly – that’s where we can help.”
He added: “MediaConcepts provides the solution and expertise to help hoteliers regain their digital footing and reclaim their customers. No other provider offers such a complete solution that can look after the customer throughout the sales cycle. MediaConcepts offers websites with full personalisation; advanced booking journey with retargeting, and full in-house application with integration to back-end and third-party systems. MediaConcepts provides ongoing support and services far beyond the initial website or application deployment. Our customers can rely on a long-term partnership to drive their digital business.”
MediaConcepts’ innovative products include Priscilla, the mobile app which offers guests a more intuitive way to view information and access hotel services through their own mobile device - from pre-arrival check-in, to ordering room service, requesting for items from housekeeping, opening room doors and even controlling room lights, climate and entertainment. More than just guest convenience, Priscilla offers powerful insights that can help hotels personalise and provide relevant content that translate into higher revenue and increased loyalty.
Based in Singapore with offices in Philippines and India, MediaConcepts has expanded to the UK marking a significant new focus on Europe.
Bowen added: “The hospitality industry continues to show considerable growth in Asia - we can help customers understand the expanding Asian market and the global traveller.”