Exclusive features for Apple Watch
Uniquely available to the Apple Watch is access to Eventbrite Neon, Eventbrite’s at the door tool for organisers on iPads and iPhones, which allows them to monitor ticket sales and at the door check-ins in real time – all by looking at their wrist.
“At Eventbrite, we’re constantly improving the ticket purchase and check-in experience”, says Marino Fresch, Eventbrite’s Head of Marketing in the UK. “Bringing our ticketing technology to wearables is another step in our efforts to remove friction wherever possible, eliminating queues and waiting times for attendees and making vital data available to organisers whenever and wherever they need it.”
An evolution in mobile ticketing
Eventbrite pioneered paperless mobile ticketing in 2011, when the company published its first app for smartphones. Ever since, the ticketing industry has since experienced a tectonic shift towards mobile tickets, with more event organisers offering paperless or mobile e-tickets and more consumers preferring this ticketing method.
“Ticketing on smartwatches is the next evolution in our ongoing efforts to remove friction”, says Fresch. “We are giving people access into events quickly and efficiently, without them even having to reach into their pockets. Having said that, it’s really just the beginning of what we’ll be able to do in the future.”
