Carlson Rezidor tapped Sabre Hospitality Solutions to develop and implement a global digital platform to power its ecommerce business for all of its brands including: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM to improve online brand performance and drive significant incremental revenue via direct channels.
The agreement is one step in a multi-phased business transformation enabled by technology to position the hotelier for long-term growth and improved performance.
“We continually strive to improve performance and enhance our guests’ experience through technology, and we are committed to investing in technology to enable that transformation,” said Kevin Carl, executive vice president & global chief information technology officer, Carlson Rezidor Hotel Group. “Sabre’s proven ability as an industry innovator to support transformation for global brands like ours and to consistently deliver world-class, innovative solutions makes them the right partner for this important initiative.”
Carlson Rezidor will deploy Sabre’s digital platform, providing consistency, speed and scale to its approximately 1,400 existing properties and expand that to new properties over the next five years.
“Sabre’s ability to quickly deploy globally-scalable solutions is one of many critical capabilities we deliver to customers like Carlson Rezidor,” said Alex Alt, president of Sabre Hospitality Solutions. “Relying on our deep-rooted culture of innovation, aggressive technology investments and unrivaled team of experts, we are proud to be one of the only technology providers able to rapidly implement solutions that meet the needs of the largest, most complex hospitality brands in the world.”