German meta search engine hotel.idealo.de partners with hotel technology marketing companyBookLogic has partnered with Idealo to expand exposure and sales reach for its hotel clients through hotel.idealo.de in Germany.
The hotel revenue management technology company has developed a direct connection to the meta search engine for online price comparison, to help its hotel clients reach a wider market. Idealo will sell BookLogic's customers' available rooms while still processing the booking through the BookLogic booking engine.
BookLogic has been working with Idealo to develop targeted marketing initiatives ino rder to help its hotel clients become more independent in the booking process. Hotel idealo compares prices in a live search across thousands of websites and over one million listed accommodation to deliver rates for dates selected by the traveller; these include private vacation homes, hotels, apartments, cottages, bed and breakfasts and more. German travellers are able to search through a series of filters to define the criteria for their holiday accommodation, which will enhance visibility for hotels among targeted consumers.
"idealo is the perfect partner to target German tourists due to its strength in the market and its strong reputation. This connection will allow our hotel customers to diversify online sales and marketing strategies to become more fleixble in price and distribution while developing a presence in the German marketplace," said Oral Yigitkus, CEO, BookLogic. "Buy working with a known local brand hotels will have a direct connection to deliver special rates and packages."
Hotels subscribed to BookLogic's technology and services will benefit from full integration with booking engines' CRS. It will allow hotels to post room availability and rates to a wider network to increase bookings and overall RevPAR through its existing BookLogic system. BookLogic customers simply need to request to add the channel to its existing sales channels.
BookLogic was named the World's Leading Travel Technology Innovation 2015, Europe's Leading Hotel Booking Solutions Provider 2016 and Middle East Leading Technology Provider 2016 at the World Travel Awards 2016.