Blue Air signs contract with Amadeus as its first Global Distribution System partner

The agreement allows Romanian hybrid carrier to distribute its content via full ticketing to all Amadeus travel sellers worldwide.

The partnership between Blue Air and Amadeus brings a wide range of Blue Air flights and fares on European routes to online and offline Amadeus subscribers. The agreement is a part of Blue Air’s strategy to grow from 1.5 million carried passengers in 2014 to 2.5 million in 2017. It also demonstrates Amadeus’ commitment to deliver the best air content to the travel agencies, including key local providers.

According to the agreement all Amadeus GDS subscribers are granted access to Blue Air content including the last available seat. Ticketing on the airline electronic ticket stock is also available via BSP in Romania, Germany, Italy, Spain, Great Britain, France, Cyprus, Greece, Israel and Belgium.  

Key functionalities to help travel agents include:
• Amadeus Access Sell - having access to complete airline information and guaranteed sell. Knowing what are the alternatives you can offer to your customers is vital to offer high quality service.
• Dynamic Schedule update - having access to the latest updated flights information is key reliability factor. The client is confident the choices he gets from the travel agent are accurate and no surprises will arise.
• Last seat and Numeric Availability - Travel agents can access to the last available seat information by class. The agent can be sure that what is displayed is truly available.

Tudor Constantinescu, Chief Commercial Officer, Blue Air said: “We are very pleased with Amadeus becoming our first global distribution partner. Thanks to this important agreement we are able to offer all of our published fares to travel agency partners using full e-ticketing. This means that Amadeus subscribers can sell all fares on Blue Air’s 42 scheduled destinations in Belgium, Cyprus, France, Germany, Greece, Ireland, Italy, Romania, Spain, and the United Kingdom. The partnership with Amadeus is one of the key steps for Blue Air to expand our business.”  

Robert Komartin, General Manager, Amadeus Romania commented: “The implementation of Blue Air, the second biggest Romanian carrier, is another example of our commitment to offering the widest possible range of content to Amadeus subscribers. They are now able to offer a wider choice of flights to their customers, thus offering them better service and increasing their revenues. On the other hand Blue Air can now access high-yield passengers such as business travellers, so it’s a mutually beneficial agreement.”  

So far over 80 low-cost & hybrid airlines, including Blue Air, have decided to distribute their inventory via the Amadeus system, benefiting from its global network of travel agents which now covers more than 200 markets.