Air Lituanica selects Travelport to distribute its content globally

Travelport has announced a new participation agreement with Lithuanian based carrier, Air Lituanica. The airline has also signed up for Travelport’s industry leading merchandising solution, Rich Content and Branding.

Launched in 2013, Air Lituanica’s focus is on establishing the company as a leading European regional airline with direct flights to major European destinations from Vilnius and connecting flights to more remote areas.  

The multi-year agreement gives the 67,000 Travelport connected travel agency customers around the world access to Air Lituanica’s inventory and fares. The airline’s content is now live on Travelport’s Travel Commerce Platform and can now be searched, sold and booked by travel agents using the company’s innovative point of sale product, Travelport Smartpoint.  

Travelport Rich Content and Branding allows airlines to present the full value of their offer to travel agents with graphically rich images and descriptions. In turn, travel agents can offer their customers the most comprehensive service possible, allowing them to sell more effectively and grow revenues. The new merchandising solution has now been adopted by more than 100 airlines and the interest amongst other carriers continues to grow.  

Inga Jankunaite, Air Lituanica’s Senior Manager commented: “Travelport’s technology is rightly in high demand within the industry and we’re excited to be a part of that story. The majority of our customers are from overseas, while half of all passengers fly for business purposes. Travelport’s offer allows us to effectively differentiate our products to travel agencies who can now access detailed information about our services and fares within their existing workflow and help them deliver a tailored and comprehensive service to travellers.”  

Simon Ferguson, Travelport’s Managing Director UK, Ireland and the Nordics added: “Air Lituanica is a young and growing carrier which recently welcomed its 220,000th passenger on board. We are pleased they have recognised the value of our merchandising proposition and our team is fully committed to supporting the airline’s sales strategy and helping them generate more bookings. We are confident that our innovative merchandising solution can play a major role in the airline’s future growth.”