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MeetingPackage and IDeaS Smart Space launch partnership to help optimise the online sale of meetings and events space

MeetingPackage and IDeaS Revenue Solutions, today, announced a new and innovative partnership that will allow IDeaS Smart Space users to leverage best-in-class revenue management software to optimise the sale price of meetings and events space online through the MeetingPackage Distribution Network as well as through the venue’s own website using the booking engine solution from MeetingPackage.

The new integration will allow users of both platforms to push minimum revenue pricing and optimum delegate pricing into the MeetingPackage platform. This ensures the total package of services chosen by a booker meets the revenue requirements of the venue for the specific meeting space on the specific date or dates. IDeaS Smart Space uses bespoke analysis of a venue’s data to develop a demand forecast that categorises each day as high, medium or low with rates set accordingly. The model is dynamic, so pricing can be de-optimised in function of demand patterns.

MeetingPackage is a technology provider that connects to venues’ meeting spaces and allows users to search, book and manage their off-site meetings and events more easily. Users can review detailed information about a venue’s availability, pricing and services before they make an enquiry or booking. The booking platform is user friendly which makes the process of organising meetings easier. The booking process resembles popular hotel booking websites but is focused on meeting facilities and services – it can be tailored for the venue’s own website as well as for any demand driven partner through APIs or a White Label solution.

IDeaS Smart Space is a first-of-its-kind, cloud-based, visual strategy management solution that helps companies analyse the business trends and performance of meetings and events space within hotel and conference centre venues.

Joonas Ahola, CEO of MeetingPackage commented on the partnership, “Cooperation with IDeaS Smart Space is an important part of modernising the meetings and events industry and delivering the true potential of total revenue management to meetings venues globally. There is a natural synergy between our two platforms, and I am personally excited about how this partnership will change our mutual clients’ businesses by improving the customer experience, saving time and driving greater revenues.”

Ahola continued, “Revenue management for hotel rooms has become increasingly sophisticated in the last decade, but there still exists a great opportunity to improve the performance of meeting space and other ancillary revenue sales – that’s where MeetingPackage and IDeaS Smart Space working together for properties can bring real value.”

Ahola believes the time has come for online booking of meeting rooms. It is estimated that more than EUR 100 billion is spent each year in Europe alone on small meetings of under one hundred delegates.

Audrey Murante, director of global alliances and initiatives at IDeaS commented on the partnership, “We’re almost two years down the track bringing the Smart Space product into IDeaS’ suite of revenue science solutions, and we’ve seen how the tool has helped unlock insights into our clients’ meetings and events business performance. This in turn has empowered revenue management teams to take a more holistic approach to managing a venue’s pricing with all the accompanying benefit that comes from that going to the marketing, sales and operational teams within a venue. We’re excited about extending additional value by facilitating demand-based pricing strategies for our clients who want to drive more online meetings and events revenue.”

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