Travel tech in focus at ATM as online bookings grow to 31%
Published: Wednesday, 21 January 2015 16:20
Technology in the travel industry will come into focus at Arabian Travel Market this year, with the four-day event set to highlight tech growth within the industry, as online travel bookings in the MENA region increased by 10% in 2014.
According to YouGov data (which surveyed 22,686 online respondents, all MENA residents) 31% of those surveyed booked all of their travel requirements online, an increase of 10% over 2013. Of those surveyed 25% used their smartphones to book hotels online while mobile usage to access online travel guides or to book leisure activities rose by 6%.
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