The new exhibitors at WTM Africa 2015 – which will take place at the Cape Town International Convention Centre from 15th-17th April – signed up following glowing publicity and positive feedback that resulted from the hugely successful inaugural WTM Africa last year.
The Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) is the latest destination to sign up to WTM Africa 2015, while, from the global accommodation sector, International Hotel Group (IHG), Best Western and Hotel Verde are new exhibitors.
Mubarak Al Nuaimi, Director, Destination Promotion Department, TCA Abu Dhabi, said: “We followed with interest the success of the inaugural WTM Africa exhibition in 2014 and we are excited to be exhibiting this year at what has already established itself as a major trade must-attend event on the continent.
“Our delegation of leading hotels, tour operators and national airline Etihad Airways will showcase the very best of Abu Dhabi’s tourism opportunities while also highlighting the culture and heritage of the emirate.
“Airlift to Abu Dhabi will substantially increase from March when South African Airways begin flights direct to the UAE capital, joining Etihad Airways’ seven flights a week to Abu Dhabi, and this is an ideal opportunity for us to increase our inbound visitors from the African continent.”
From the airline sector, Fastjet, the low-cost pan-Africa airline – part owned by easyJet – will be highlighting new opportunities following its newly launched routes to South Africa, Zambia and Zimbabwe from its Dar es Salaam base.
Also exhibiting for the first time in the International area at WTM Africa 2015 is Luxury Travel Co Ltd, Vietnam’s first luxury tour operator and full-service travel agency, which specializes in high-end travel packages in Cambodia, Myanmar, Laos, Thailand, and Vietnam.
From the world of cruising, Pullmantur Cruises is aiming to raise awareness of its fleet of five ships and its wide selection of destinations. The company has long served the Spanish market, but is now keen to establish itself as an international brand.
Finally, two new travel technology companies will be exhibiting for the first time this year: booking system provider Traveltek and All In Travel, which provides travel agents with an online reservation system that integrates hotels’ inventory and direct contracted products.
This year's event has been expanded by an extra day to become a three-day event and the exhibition floor space will be 50% bigger. WTM Africa 2014 facilitated an impressive $314 million in industry deals.
WTM Africa, Thebe Reed Exhibitions, Managing Director, Carol Weaving said: “We’re excited to welcome more of the world’s key tourism players to WTM Africa 2015. It’s great to see such a wide range of new exhibitors from such different International tourism businesses, and it’s a result of the buzz WTM Africa created during its inaugural event last year.
“As a direct result of last year’s success, this year’s event has been expanded from two to three days, and the exhibition floor space will be 50% bigger, thanks to increased interest from companies around the world.
“WTM Africa 2014 saw almost 4,000 industry professionals negotiate deals worth $314 million (£189 million) – and the sheer diversity of the new exhibitors joining us this time around gives me great confidence that those figures will easily be surpassed.
“As well as the host of new exhibitors from the International arena, visitors will also see many new stands in the South Africa and Africa show areas.”
World Travel Market Africa takes place at the Cape Town International Convention Centre (CTICC) and will run from 15-17 April.