The power of Meetings & Events in the North shines at Venue Expo 2015

Liverpool Cathedral stand at Venue Expo 2015
The Venue Expo, the premier exhibition in the North for the UK events industry, has reported strong statistics for its 2015 show. Organisers, UKFE confirm that the event is tantamount to the absolute need for this leading event in the North and are pleased to have shown growth year on year with visitor attendance and are excited to grow and develop the proposition furthermore.

The 2015 edition held at the brand new Exhibition Centre Liverpool, on 8-9th September had over 3400 visitors across the two show days and had over 800 qualified hosted buyer meetings which was a new element for the event.  

The focus this year for the event surrounded increasing the quality of the buyer for the Venue Expo participants. 

Joseph Davies Show Manager said "The introduction of Hosted Buyer meetings this year underpinned our intentions to target a high quality qualified buyer for the show. Our partnership with procurement agency HelmsBriscoe proved to be a great success bringing both UK based and international buyers to the event." 

One of the Hosted Buyers, Rob Harrison – Associate Regional Vice President from HelmsBriscoe was quoted as saying: "Being a hosted buyer is a great way to visit a show like this. The travel and accommodation at Jurys Inn were fantastically organised and the whole process was extremely smooth. The exhibitors were high quality and a great representation from the UK and specifically the North West.  The venue is great and I look forward to seeing the show grow and thrive”.

Also, one of our exhibitors and sponsors Colm Graham from Eikon Exhibition Centre had the following to say:
“The Venue Expo surpassed our expectations, allowing us to interact on a personal level to well over 200 Hosted Buyer’s and VIP’s from all aspects of the events industry. We have numerous quality leads which we are progressing and ultimately we aim to bring a large number of new exhibitions and events to our venue. We would highly recommend The Venue Expo as a market leading event in the MICE industry and we look forward to sponsoring again in the same capacity in 2016.”

The show floor doubled year on year to over 5000sq metres and the number of exhibiting brands exceeded 150.

New features area; PA Hub sponsored by The PA Hub was a highlight of the event. Over 500 PAs attended the event and seminars in this respect were very well received. This element of the show has provided a great platform for opportunity to develop this element further. Jon Lawrence, Director at The PA Hub had this to say:

“It was great to be part of this year’s Venue Expo in Liverpool giving us the opportunity to bring PAs to the exhibition, join our networking events to learn and develop at The PA Hub Stage. With a variety of relevant topics, The PA Hub were responsible for running the PA seminar programme where top speakers could deliver high quality related sessions within the show. With a fantastic variety of exhibitors, The PA Hub were delighted to bring top PAs to the event from various regions. We are all about collaboration, networking and bringing PAs together to share good practice and develop. The show gave further opportunity to introduce the assistants to some of the best venues and suppliers that are relevant to help them in their roles and the quality of the exhibitors was second to none.”

The hard work for the 2016 show has already commenced and our focus is to constantly develop and improve the proposition in all regards. The Venue Team are introducing focus and steering groups with influential experts across the different streams of the event to underpin the strategy and have some fantastic news on the precipice of being announced which will add great strength, positioning the show's improvements to ensure that the visitor experience is strong and exhibitors maximise their investment. 

Brett Bienias Head of Events and Marketing at UKFE commented; "We have learned a number of critical lessons this year on what aspects of the show worked and which not so well and we are very enthusiastic to working with the industry to further evolve the Venue Expo for next year and beyond. The new plans due to be announced later on this week will be an indication of the great things to come for our industry in the North."