The MeetingsBenchmark Ltd to launch new product at Business Travel Show

The MeetingsBenchmark has been chosen out of over 40 entrants for the Business Travel Show Launchpad feature

A new tool that could save corporates and agencies thousands of pounds on their meetings spend launches at the Business Travel Show.
Developed by MeetingsBenchmark.com, MICEtracker is a dynamic, live application that independently benchmarks Day Delegate and 24 Hour meeting rates for all types of venue in any location in real-time.


The tool aggregates and analyses data from hundreds of thousands of meetings at all types of venue across Europe and internationally. Its dashboard can be accessed from any desktop or mobile device and displays real-time meeting rates for both historical and future date ranges, showing the number of meetings and venues on which the results are based.

Searches can be refined further through filters including location, meeting size, client sector, venue type and classification. Flexible reporting allows the results to be scheduled, extracted and shared.

Venue operators, revenue managers, investors plus industry media and commentators can also benefit from the ability to see real time meeting volumes and trends including lead time, conversion time, average meeting size and spend.

Business Travel Show Event Director, David Chapple says “We’re delighted to support The MeetingsBenchmark in this year’s Business Travel Show Launchpad. Managing group travel and meetings falls under the remit of many travel buyers and MICEtracker is a really useful tool for them to track live daily delegate and 24-hour rates. Following an explosive launch in 2016, we’re really excited about this year’s Launchpad, which has doubled in size and is a great opportunity for buyers to meet tomorrow’s future.”

“Our data comes from subscribing agents, venues and partners” says The MeetingsBenchmark Ltd director Jim Quintrell. “API integration and a CSV upload function allows subscribers to share data easily and securely. All data is anonymised to remove any reference to a specific provider, venue or client and safeguards ensure only aggregated data is published.”

Buyers can find The MeetingsBenchmark in the Launchpad at the Business Travel Show, which takes place 22-23 February 2017 at London’s Olympia Grand.

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