The Great Lakes USA launch their 2017 consumer brochure at World Travel Market

Prince is featured on the cover of the new visitor guide which celebrates pop culture throughout the Great Lakes region - Minnesota (the home of Prince until his death earlier this year), Michigan, Illinois, Wisconsin and Ohio.

The buzz of pop culture is everywhere in the Great Lakes – from the stars of music, TV and movie worlds, to the celebrities linked to food, fashion and sport. 

Great Lakes USA have focused on pop culture for the new visitor guide in support of Brand USA’s new documentary on American pop culture planned for release in 2018, following the success of ‘American Wild’ this year, showcasing the best of the US National Parks.

The brochure launch was celebrated by agents and media with a purple rain cocktail to honour the iconic musicians of the region. 

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