Sydney’s appeal to shine through at IT&CM China and Business Events Australia North Asia Showcase

From today, Business Events Sydney (BESydney) begins a week-long showcase of Sydney’s outstanding incentive offering to Asian corporate buyers and inbound tour operators at two of the region’s largest industry events. 

Sydney will be on show at the Incentive Travel & Conventions, Meetings China (IT&CM China) in Shanghai, 14-16 April, before this year’s annual Business Events Australia North Asia Showcase, 19-21 April. 

“Captivating natural landscapes, unique team-building options and a culture of ‘yes’ perfectly combine to make Sydney the ultimate destination to reward, motivate and inspire,” says BESydney CEO, Lyn Lewis-Smith. “Importantly, it’s our ability to provide the ‘wow factor’ and deliver once-in-a-lifetime programs – many you won’t find anywhere else in the world – that have a genuine impact on staff retention, satisfaction, motivation and overall morale. And, there’s always something new to explore.

“We can deliver the best because we make it a priority to understand what our clients want to achieve, and then provide a tailored approach that meets their objectives. This is why Sydney consistently ranks highly as a destination of choice in Asia and is the key to our repeat business.” 

Sydney has already welcomed 7,700 delegates this year, including 1,600 of Joymain China’s top distributors, worth a combined $33 million to New South Wales. Looking ahead, the city will play host to 45 business events, including the Allianz Life Indonesia Champions Club Incentive with 600 delegates, Sun Hope China Incentive with 780 delegates and the Suzuki Japan Annual Incentive with 1,050 delegates, as well as the 1,200-delegate LG Korea incentive, which continues to return to Sydney every year.

“Sydney is probably the most perfect destination for the incentive industry, with its phenomenal natural landscape and the lifestyle of its people – especially in the food and wine,” says LG Korea tour operator, Redcap Tour’s Project Manager, Gisub Jung. “It's something that we can't easily find elsewhere. For more than 10 years, the LG Group has chosen this energetic, yet eco-friendly, city to encourage its employees and to motivate their work performance. I think this is possible not only because of the beautiful environment the city provides, but also the active and positive support of BESydney, which brings the complete satisfaction of the client.”

BESydney has also secured two mega incentives for 2016: Amway Taiwan and the Nu Skin Greater China Success Trip. These two events alone are expected to attract up to 11,300 delegates to the harbour city.

Nu Skin is one of the largest incentive wins in BESydney’s 44-year history and one of the largest incentives to ever hit Australia’s shores – a clear indication of Sydney’s appeal.

“Sydney has exceeded every expectation. Throughout this journey its stakeholders have united for a cohesive, whole-of-city approach which we have not witnessed before,” said Nu Skin Greater China Regional President, Andrew Fan. “I am confident that Sydney will deliver an outstanding incentive program. Our sales people will feel motivated and inspired by Sydney as the 2016 host destination and this is sure to drive sales performances.”

Events from Asia rise each year and now account for almost half of the business secured and delivered by the bureau. Last financial year, events delivered from Asia accounted for 40 per cent of BESydney’s overall number of events. Of these, one third was from China. With projected steady growth in the country, the business from China is expected to continue to grow in the future.

Sydney was the first Australian bureau to open an office in Asia and over the past decade has developed long-lasting relationships that are paying dividends. Importantly, Sydney has proved time and again that it has the capacity, expertise and experience to deliver tangible returns for its clients.

Next month, in conjunction with the University of Technology, Sydney (UTS), BESydney will launch its latest research at industry tradeshow IMEX Frankfurt (19-21 May 2015), which uncovers the real value of the Asian incentive market to NSW. This latest study follows the bureau’s world-leading investigation into accurate measurement of ‘new money’ to destinations that host conferences, released at IMEX last year, which BESydney believed could be the basis for reporting benchmarks for the global business events industry.  

“It’s our goal to establish robust reporting across the entire industry to ensure our long-term credibility, accountability and sustainability. As we look outside our industry, more and more, to engage with government, business and industry in search for partnerships that deliver greater returns for our clients and our communities, the imperative will become even greater,” said Ms Lewis-Smith.

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