Southport return to Confex ahead of The 146th Open

Royal Birkdale
Southport Conferences will be celebrating the return of The Open to the ‘golf coast’ this summer, at International Confex (1st – 2nd March). The destination returns to the events industry exhibition once again, but this time with a new brand, and anticipating the arrival of yet another hallmark event to the region.

Royal Birkdale remains one of the many jewels in Southport’s crown, and a significant part of the area which is now known as England’s Golf Coast. The club will take its place on the global stage once again as it hosts The Open for the tenth time, and again projects Southport as a truly global destination.

The resort will also be unveiling its new brand - ‘Different Everytime’, at International Confex. The creative was introduced to underline the many different experiences that can take place in Southport, encouraging event professionals to come back to the destination to host fresh, new and exciting events.

“Every time we come to Confex we seem to have another special event to celebrate,” comments Sammi Rudge, Business Tourism Development Officer, Southport Conferences. “Last year we had the Miss England & Mr World Grand Finals and this year we have The Open. Each of them large events which create a huge amount of media exposure, but they couldn’t be more different; it really demonstrates the diversity of events we host here in Southport.”

“The new brand will also present a fresh and contemporary side to Southport, and shows we can mix modern and heritage, old and new, and that our destination can deliver something different ‘every time’,” concludes Sammi.