Qatar Tourism Authority (QTA) and its partners return to the Arabian Travel Market (ATM) next week with the largest delegation to represent the country at the renowned travel industry event. The delegation comprises of 38 hotels, tour operators and other industry service providers; a 26% increase in Qatar’s participants compared to last year.
As the Middle East’s leading platform for travel and tourism industry members, ATM presents the ideal opportunity for Qatar to highlight the latest developments in its tourism industry, and showcase its newest tourism and hospitality offerings.
Visitors to Qatar’s stand (ME2010) will be invited to sample Qatar’s heritage through experiential activities in addition to learning about the country’s top quality luxury accommodation, cultural attractions, family entertainment, festivals and events, as well as great shopping, dining and leisure options. In addition, QTA and Qatar Airways will announce a new initiative that is designed to attract more stopover passengers and facilitate their stay.
“2016 was an important year for policy developments in Qatar, particularly visa facilitation, and we are keen to share the fantastic opportunities created by streamlined access to our destination with visitors and trade partners at this highly-attended event,” commented Hassan Al Ibrahim, Chief Tourism Development Officer at QTA. “We are delighted to have a large cohort of partners from the private sector with us to showcase Qatar’s increasingly diverse tourism offering.”
QTA officials will also be participating in high-level forums, including the UN World Tourism Organisation (UNWTO) & ATM Ministerial Forum on tourism's contribution to sustainable and inclusive economic growth and diversification in the MENA region.
“As we prepare to host the official celebration of the UNWTO World Tourism Day under the theme “Sustainable Tourism – A Tool for Development”, it is particularly important to begin this discussion with our partners,” added Al Ibrahim. “Through a series of World Tourism Day events that will be held in Doha in September, we will be exploring with our partners across the region how plans for tourism in our countries can be rooted in sustainability, to ensure they meet the needs of our society today, tomorrow, and for generations to come.”
Arabian Travel Market is being held this year from 24 to 27 April 2017, bringing together over 2,800 products and destinations from around the world to more than 26,000 buyers and travel trade visitors. ATM is one of six annual, business to business events held across four continents as part of the World Travel Market events. Now in its 24th year, it generates more than $2.5 billion worth of travel industry deals and attracts nearly 40,000 travel professionals, government ministers and international press.