Carrying the new strapline that ‘Great minds meet in Manchester’; the team will draw attention to the city’s rich history as a place of ideas and innovation, particularly within scientific fields.
The message aims to build on Manchester’s current tenure as European City of Science ahead of next year’s EuroScience Open Forum (ESOF) which will see 4,500 delegates visit Manchester for Europe’s largest general scientific conference.
It is also a subtle reference to Greater Manchester’s ability to nurture great achievers such as the University of Manchester’s 25 Nobel laureates and household names including John Dalton, Alan Turing and Emmeline Pankhurst who all have strong connections to the city.
Manchester Central, Bolton Whites and Emirates Old Trafford have been confirmed as stand partners alongside Marketing Manchester at The Meeting Show and the contingent will be working together to secure new conference business for the region.
Nick Brooks-Sykes, director of tourism at Marketing Manchester, said: “Whilst Greater Manchester enjoys its moment in the spotlight as a cultural destination – with the newly opened Whitworth, HOME and Manchester International Festival making headlines – we want to remind conference organisers why Manchester is the obvious choice for intelligent, knowledge rich meetings.
“Historically Manchester is the city where Marx met Engels, where Rolls met Royce and where, more recently, Sir Andre Geim and Sir Konstantin Novoselov united to discover graphene. It is home to a unique infrastructure and set of networks that relish in bringing people together to discuss and collaborate and that’s the message we want to get across at The Meeting Show this year.”
Alongside ESOF, 2016 will see Manchester host number of high-profile global scientific conferences including the 17th Quadrennial International Conference on Clouds & Precipitation, the 24th Biennial Congress of the European Association for Cancer Research and the XXIV International Symposium on Medicinal Chemistry.
The Manchester contingent will be on stand D16 at The Meetings Show.