ITB Asia has signed an agreement with global corporate travel leader, the Association of Corporate Travel Executives (ACTE). This agreement inks a significant partnership with ACTE to be ITB Asia’s 2018 Corporate Travel Association Partner.
As one of the most important partners for ITB Asia 2018 in the corporate sector, ACTE, with its wide international representation from over 100 countries, will play a leading role in promoting ITB Asia 2018. ACTE joins ITB Asia’s Buyers programme partners to recommend quality buyers and corporate travel managers to the show.
A global association dedicated to supporting the corporate travel industry, ACTE has been pioneering educational and technological advances that make business travel more productive, cost-effective and straightforward. ACTE will be the official partner in organizing the ITB Asia Business Travel Day during ITB Asia 2018 with a rich programme to engage and energise participating corporate buyers and delegates.
The programme will include topics such as driving change, identifying industry pain points, building solutions and best practices, attracting new talent to the travel industry and reaching consensus through open discussions, among others.
“ACTE has an impressive 30-year history for leading the way on how corporate travel is conducted. Through this strategic alliance and partnership for ITB Asia 2018, we look to strengthen the participation numbers in our corporate sector. We believe there will be a lot of positive impact through this partnership”, said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organiser of ITB Asia.
Kurt Knackstedt, President of ACTE added, “At ACTE, we continue to lead advocacy and initiatives to support impactful changes in safety and security, privacy, duty of care and compliance, along with traveller productivity that supports global commerce. This milestone cooperation between ITB Asia and ACTE will undoubtedly foster another unprecedented horizon in our vision for global education in the corporate travel and MICE sector.”
This follows a highly successful milestone ITB Asia 2017, which reported record-breaking numbers with over 11,000 delegates, the largest exhibitor showcase from 113 countries and over 22,000 business appointments recorded during the show. At this early stage, ITB Asia 2018 has already received the highest exhibitor rebookings from destinations such as Greece, the Middle East, Africa, Spain and Scandinavia, as well as continued strong support from Asian markets.