The partnership will enter its 3rd year, and will see the company provide event management analytics to the event, supporting the organisers with real time crowd management data and assisting them in proactively encouraging footfall across the show.
The Venu-IQ technology works using beacons to track audience traffic and flow across major exhibitions. International Confex will be linking the software into its existing registration partnership with Live Buzz to gain data that will continually improve both the visitor experience and the value to exhibitors.
“This is a really important partnership for us, and allows us to continue to improve the experience for everyone involved with the show,” comments Liz Agostini, Event Director, international Confex. “Our visitors get to choose the agenda they want for their two days, but they do rely on us to make sure the flow of the show allows them to see as much as possible. This software helps us achieve this.”
“We’re delighted to be working with one of the UK industry’s key events for the third year running,” comments Olive Rowe, Director Venu-IQ. “The organisers have been incredibly enthusiastic about getting the right data in, to evolve the show so it adds value to the visitor experience and the exhibitor investment. We’re working really closely with them and Live Buzz to make this happen.”
International Confex will take place 28th February – 1st March 18 at Olympia London. The show recently released visitor growth figures of over 35% for its 2017 show and is expecting another boost for its 2018 outing.