IMEX America launches comprehensive education programme

Harnessing the moment and preparing for the future are themes running throughout the comprehensive education programme at IMEX America this year.

How to communicate and develop a personal brand delivering immediate impact as well as how to anticipate and prepare for the future are challenges facing many industry professionals both in and out of the office.

Education sessions at IMEX America, taking place 18 – 20 October in Las Vegas, have been tailored to help meet those challenges. Planners can benefit from an extensive education programme taking place throughout the show, beginning with a dedicated day of education on Smart Monday (17 October), powered by MPI and supported by other association partners.

With three days of business meetings and networking, IMEX offers an unparalleled opportunity to connect with like-minded individuals from across the world. Education sessions at the show are designed to help visitors to make the most of these valuable opportunities, including sessions covering communication and networking skills which can be used both in and out of work. One of the themes running throughout the programme is Where personal meets professional which explores various elements of self-development, including building a personal brand, in order to address and cope with the rapid pace of change in the sector.

The importance of a personal brand and its power to expand networks is covered in one of the education sessions, What’s your competitive edge? The three steps to a personal brand that creates career stability (Monday 17 October). Sales and marketing expert Jodi Holler is set to explain how ‘an understanding of why your personal brand is the best job security on the planet.’

Using the power of positivity and laughter to build a personal brand will be covered by MPI keynote and self-confessed ‘perpetual optimist’ Tami Evans. Tami will encourage delegates to ‘put perfection on pause’ in favour of personality and passion in her keynote Half full of it: activating optimism and other hard-core soft skills (Thursday 20 October).

When it comes to interacting with others, first impressions count and in the Meetology® guide to connecting with others in an instant, Jon Bradshaw will share the important ingredient needed for connectivity as well as tips on body language and perception. His MPI keynote delves into the science behind our ability to connect, interact and communicate effectively, Meetology®: The fascinating science powering interpersonal communication (Monday 17 October).

Other education sessions at IMEX America focus on how anticipating future change can create opportunities for professional success and personal satisfaction. In his MPI keynote Disrupt you! Strategies for billion dollar success in this era of endless innovation (Tuesday 18 October), serial entrepreneur and digital guru Jay Samit shows how the forward-looking strategies that help the world's fastest growing companies flourish can be applied at an individual level. His later Q&A explores how recognising disruption and anticipating change can positively impact meetings and events.

The future of business, attendance and budgets will be previewed by Jessie States from MPI based on MPI's recent Meetings Outlook research in Meetings outlook: deep dive into the industry’s business trends (Monday 17 October).

Yma Sherry, Vice President of American Express Meetings & Events, North America, also look to the future, exploring the trends likely to impact next year in Be proactive to 2017—meetings trends! (Tuesday 18 October).

These are some of the hundreds of education sessions at IMEX America this year, enabling meeting professionals to gain from the best minds in the business and profit from up-to-the-minute trends and technologies from experts with sharp instincts about the future. MPI will present daily keynote speakers each morning during IMEX America, and all show floor education takes place at the Inspiration Hub, sponsored by Maritz Global Events, covering 10 tracks of specialist interest.

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