IBTM Americas set for success in Mexico City

David Hidalgo - Show Director - IBTM Americas
IBTM Americas, the newest event in IBTM’s global portfolio of meetings, incentive, conferences and events industry tradeshows, has reported strong sales to North American exhibitors ahead of its 2018 edition which takes place from 5 – 6 September in Mexico City. To date, 75% of previous IBTM America stand holders have decided to exhibit this year at IBTM Americas.

So far, 125 exhibitors have exchanged contracts for over 12,750 sqm of space at the event. Exhibitors attending from North America include NYC Company, Las Vegas, Los Angeles, Toronto, Vancouver and Montreal, who will join domestic exhibitors including Cancun and CDMX, Monterrey and Guadalajara, as well as international exhibitors including Dominican Republic, Peru, Jamaica, Cuba, Portugal, France, Czech Republic, Dubai and Thailand.  

Commenting on the event, David Hidalgo, Show Director, IBTM Americas, said: “We’re very excited to welcome our new exhibitors for the first edition of IBTM Americas with its new, broader geographic remit. We’re following a very successful event in 2017 and, with the market in Latin America still very much in the ascendant, we’re confident our new exhibitors will find the event an excellent opportunity to grow their business.  

“We have ambitious plans for IBTM Americas and are committed to ensuring it serves not only as a great backdrop against which to do business, but also to inspire our attendees, enabling them to take away tangible learnings and ideas for how they can grow their business. We’ve had an exceptional response to this year’s programme which will include a diverse knowledge forum and keynote speakers from organisations including Encore, C2 Montreal, MPI, American Express and the Events Industry Council.”  

With Hosted Buyer recruitment well underway, the team is on track to secure a high-profile group of over 1,000 event planners and buyers from across North America, Latin America and Europe.  

Attracting over 3,400 visitors each year, the event is built around two days of pre-planned, mutually matched business meetings, with the wider event programme including a full schedule of high quality education sessions, covering topics including: Vital Marketing Strategies for a Successful ROI, and a presentation by IACC on their future of meetings research. There will also be two focused networking events to give attendees optimum opportunities to do business.  

IBTM Americas is the result of the amalgamation of IBTM’s successful Latin America event with its North American event. The decision to merge the two events was taken in 2017 to enable IBTM to capitalise on the growing success of its Mexico City event and the rapid development of the market in that region, while allowing for growth in the North America market.

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