IBTM Americas announces world renowned neuro-magician for its 2019 Knowledge Programme

IBTM Americas
World class neuro-magician and educator Rufus Wiena has been announced as the first in a thought-provoking line up of speakers for this year’s IBTM Americas, which will take place from 29 – 30 May at Centre Citibanamex, in Mexico City. 

Rufus will use the concept of ‘neuromagic’ to support his intriguing session on the vital role psychology plays in the art of persuasion and communication. A relatively new branch of cognitive neuroscience, neuromagic combines the disciplines of neuroscience and magic to understand the brain mechanisms that allow us to be deceived by illusions.  

In his session on day 3 of the event, Rufus will explore topics including macro and micro expressions, body gestures, intuition, eye movement, pulse reading, the power of suggestion and NLP (Neuro-linguistic Programming).  

A card magic aficionado from a young age, Rufus has appeared on numerous television shows and participated in major conferences around the world. In recent years, he has devoted his skills to teaching people in some of the largest companies around the world how to be better communicators and influencers.  

David Hidalgo, Show Director, IBTM Americas, said: “We are delighted to announce the talented Rufus Wiena as the first of our confirmed keynote speakers for the event this month. The Knowledge Programme is incredibly important to this event as it supports event planners looking to learn about the industry’s hottest topics in the emerging South, Central and North American meetings and events market with the latest trends and cutting-edge information. Rufus’s unique session will use some of the newest research into neuromagic to provide techniques and ideas that attendees can take back with them to their own businesses, and we are very excited to experience it at IBTM Americas.”  

Rufus will join around 26 other speakers in a packed schedule of educational sessions, more details of which will be announced in due course.  

To date more than 350 domestic and international exhibitors are confirmed for IBTM Americas, with a strong mix of returning and new suppliers which include international exhibitors Thomas Cook, tour operator Lepis Tour – Incoming Italy, Hilton, Melia Hotels International, Las Vegas and Radisson Hotel Group, and Latin American exhibitors Hard Rock Hotels (RCD HotelS), Visit Jamaica, Buro de Convencieones y Visitantes Lima - Peru, Hyatt Hotels and Guatemala, Corazón del Mundo Maya.  

So far, over 600 buyers have been confirmed from Asia, Europe, Canada and North America, as well as Latin America and Mexico. These include international delegates from Bank of America Merrill Lynch; BLC Capital Group; Citigroup; Grant Thornton International; IHG, International Political Science Association (IPSA); National Center for Chronic Disease Prevention and Health Promotion; National Association of African American Studies & Affiliates; Pinnacle Financial Group; and RJC Engineers.  

At 2018’s event, which took place from 5 – 6 September, over 12,500 pre-planned meetings took place, with over 400 exhibitors taking stands at the show - a 50 per cent increase on the previous year. International exhibitors made up 54 per cent of the total.  

A high-quality group of over 785 Hosted Buyers attended from across North America, Latin America and Europe, 45 per cent up on 2017, from organizations including Nokia, Interamerican Development Bank and AXA Insurance.