The partnership is a fitting union following an historically prosperous joint approach to bidding and winning large scale conferences in the city.
To mark the success of the relationship of the two organisations, Head of Conventions at Glasgow City Marketing Bureau, Aileen Crawford and the SECC’s Director of Sales, Kathleen Warden, will form a panel entitled: Partnerships & Collaborations: How to work with venues & destinations to optimise your next event.
The duo – who will also be joined by Chief Executive of World Obesity Chris Trimmer – will answer questions about the benefits of a joint working approach to successfully win conference business, with Glasgow confirming wins on its books until 2022.
From 2015 to 2022, GCMB and the SECC have successfully won 79 conferences worth more £202.5million to the local economy equating to some 128,800 delegates expected to visit the city during this period.
Aileen Crawford, Head of Conventions at Glasgow City Marketing Bureau, said: “Close city partnerships form an integral part of what we offer our organisers. Our ethos is simple; bring your meeting to Glasgow and we’ll work hard behind the scenes in an organised team framework to make your conference ambitions come to fruition.
“Our success can largely be attributed to our close working city-wide relationships between the SECC, academic institutions, our hotels and our meeting hubs and this is something that we will continue to capitalise on.
“Conferences mean big business to Glasgow’s economy and, with our can-do attitude, innovative delivery and our state-of-the-art infrastructure, we intend to continue standing shoulder to shoulder with other world-leading cities, bidding in a fiercely competitive global market place.”
Kathleen Warden, Director of Sales at the SECC, said: “Our joint approach is a winning combination and one that we wanted to present at International Confex.
“One of the key messages we want to bring to the exhibition next week is the ease in which event organisers can work with both venue and city, and how this joint approach means less hassle, more confidence and a better experience for the client.
“We’re also delighted to be joined by one of our long standing clients, further underlining the partnership we like to have with our customers, it’s a nice way to exhibit.”
Some of the conferences Glasgow City Marketing Bureau and the SECC have partnered to secure include:
2015 Congress of the European Atherosclerosis Society (1,000 delegates and an economic value of more than £1.6million)
2015, 2016 and 2017 All-Energy Exhibition & Conference (7,000 delegates per year and an economic value of nearly £4.8 million per year)
2022 World Congress of Soil Science (3,000 delegates and more than £6.1million in economic value)