Confex Promises ‘The Ideas Factory: Innovation that Shapes the Industry’

International Confex
This year’s International Confex will be themed ‘The Ideas Factory: Innovation that Shapes the Industry’ with the educational programme, event branding and exhibitor marketing all promoting the importance of ideas and innovation in shaping the look and feel of events to come.
The theme follows a meeting with the exhibition’s Steering Group and organisers of the show are encouraging exhibitors, association partners and even visitors to take on the theme to create an ‘innovation-driven’ environment that gives visitors a glimpse into the future of the events industry through the ideas of today.

The theme will also be implemented across the show, with the Event Tech 16 feature looking to show tech innovations for the future. Equally, existing plans from exhibitors will showcase the innovations being made at venue and destination level, as well as throughout the event support chain.

Meanwhile, Mastercard has confirmed one of the stand out sessions of UK Events Week, with their Head of European Brand Activation flying in from Italy to host a question and answers session for event organisers. Other significant events of note will include a CEO Dinner hosted by Nick de Bois and attended by some of the leading CEO’s in London, discussing their vision of the events industry.

There will also be two breakfast sessions before International Confex on the Wednesday and Thursday, the first looking at technology innovation and showcasing some of the future tech on offer for 2016 and beyond. The second session will look at the latest new private dining and restaurant venues event organisers may want to consider for the coming year.

The Association programme is also looking strong again this year after the show delivered over 350 association buyers in 2015 through its partnership with Association Network. Tourism Ireland will be supporting a pre event dinner before the show, and Southport Conferences will be sponsoring the day’s content, including the latest in its discussions on business extension, and how to incentivise the organiser market to embrace this trend.

Confex continues to develop its partnerships within the industry. Following on the tail of the excellent partnership with MPI UK&I and its CMP programme, the show has confirmed a partnership with ISES UK to support the event tech hub with a ‘sign posting’ activation that helps event organisers find the creative solutions they need for their events. The MIA will once again host its AIM Pavilion and EVCOM will host its annual board meeting and a membership refresh seminar during the show.

“We’ve got a brilliant group of people working with, for and alongside the show, from our exhibitor partners to our associations, and of course our outstanding Steering Group. All of them are passionate about Confex and want it to represent and reflect the very best of the industry and are bringing their ‘A’ games to the show,” comments Liz Agostini, Event Director.

International Confex is expecting to welcome over 12,000 visitors to the show when it opens at Olympia London 2-3 March 2016.

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