Bizzabo launches the Smart Event Marketing Playbook at IMEX America

Bizzabo, the world’s leading Event management platform, is launching The Smart Event Marketing Playbook, a new e-book that empowers event planners with real tools to help them launch a multi-channel event marketing campaign. The guide is focused on the best practices used by the modern event planner for event promotion: brand creation, content marketing, SEO, social media marketing, creating a community, paid advertising and advocacy marketing.

With the Smart Event Marketing Playbook e-book, event planners with limited marketing experience will be able to get their most burning questions answered such as: How to promote their event to attract event attendees, how to generate traffic to their event’s website and how to create an unforgettable event.

Bizzabo will officially launch the e-book during the IMEX America event in Las Vegas (October 13-15) giving away the e-book to the IMEX attendees. A new Apple Watch will also be raffled away amongst those who visit the Bizzabo booth (#361). In addition, attendees who show up to the Bizzabo booth will also get a free caricature drawing of themselves.

The e-book reviews many digital tools in depth explaining their benefits, average cost, and unique added value to the overall success of the marketing plan. From media placements, PPC ads, event blogs, to subliminal branding-you’ll find it all in the e-book.

Bizzabo realizes the importance of event marketing as the key player in setting the stage for creating long lasting relationships between attendees and the event and allowing employers, clients, attendees and sponsors to evaluate a company’s performance. That’s the reason they created this comprehensive e-book that takes Bizzabo’s nurturing of the event community to the next level.