At ITB Berlin, NYC & Company showcases new attractions and developments that will change the future tourism landscape of New York City

Whitney Museum of American Art, One World Observatory and New York Wheel and Empire Outlets Join NYC & Company to Promote ‘New’ New York City

NYC & Company president and CEO Fred Dixon was joined today at ITB Berlin by representatives of leading New York City attractions and developments to discuss the changing tourism landscape of the city. This news comes on the heels of last month’s announcement in which Mayor Bill de Blasio revealed New York City welcomed an all-time record 56.4 million visitors in 2014, far surpassing the organisation’s goal of 55 million visitors by 2015. Similarly, German visitation to New York City hit a record high in 2014, with 627,000 visitors last year—an 18 per cent growth since 2010. This week in Berlin, Dixon is joined by a delegation of 18 New York travel industry partners; as well as NYC & Company Senior Vice President of Global Tourism Development, Makiko Matsuda Healy; and NYC & Company Senior Vice President of Global Communications, Christopher Heywood.

To kick off ITB Berlin this morning, NYC & Company hosted a press conference where Dixon and Heywood highlighted new developments throughout New York City’s five boroughs. These range from transportation infrastructure and remarkable hotel development to new and renovated museums and attractions, and from hot NYC dining spots to upcoming retail offerings. For the first time ever, NYC & Company was joined by guest speakers from the Whitney Museum of American Art, One World Observatory and the New York Wheel and Empire Outlets. These projects, beginning this May, will change New York City’s tourism landscape, further enhancing the NYC visitor experience, specifically in the Meatpacking District, Lower Manhattan and Staten Island’s St. George neighbourhood.  

“This is an exciting time in New York City, with development happening in all five boroughs. We are pleased to be at ITB Berlin, showcasing the city’s newest attractions, cultural institutions, retail offerings, hotel developments and more,” said Dixon. “We are joined by three of the city’s top developments—the Whitney Museum of American Art, One World Observatory and the New York Wheel and Empire Outlets, all of which will play an important role in New York City’s tourism industry for years to come.”  

At ITB Berlin, NYC & Company also launched the newest iteration of its NYCGO Insider Guides neighbourhood program with a spotlight on Manhattan’s East Village. This month’s feature highlights the eclectic shops, restaurants, historic sites, nightlife and more in a documentary-style video and editorial content featuring locals’ recommendations of what to see and do in the East Village. Since March 2013, the neighbourhood program, formally known as Neighborhood x Neighborhood, has highlighted more than 30 different neighborhoods throughout the five boroughs. Neighborhood content can be found at  

Highlights of developments discussed today at NYC & Company’s press conference include:
• The Whitney Museum of American Art’s new building in the Meatpacking District will debut 1st May 2015. Designed by Renzo Piano and situated on Gansevoort Street between the High Line and the Hudson River, the new nine-storey building will greatly increase the Whitney’s exhibition and programming space, providing the first comprehensive view of its unsurpassed collection of modern and contemporary American art. 

• The One World Observatory, opening in late spring 2015, is a three-level observation deck atop the tallest building in the Western Hemisphere. The new observatory will occupy floors 100 to 102 of the recently opened One World Trade Center. At the top, guests will experience a movie celebrating New York in the See Forever Theater, enjoy a bevy of dining choices and explore the observatory filled with interactive exhibits hosted by friendly tour ambassadors, who will interpret and point out the sights.

• Located in St. George, Staten Island, the Empire Outlets will debut in 2016 with 1.1 million square feet of retail space including approximately 100 shops and an extensive array of waterfront food and beverage concepts, in addition to a 190-room boutique hotel. The St. George development also includes the 630-foot-tall New York Wheel, which will be the tallest observation wheel in the world and the only one in New York City when it opens in 2017.  

Since 2006, international travel to New York City has increased by more than 67 per cent, from 7.3 million visitors in 2006 to 12.2 million last year. NYC & Company continues to attend international trade shows, host sales and media missions, and conduct other travel trade business to expand the organisation’s reach around the world, with the ultimate goal to increase international visitation.  

NYC & Company member organizations attending ITB include: 9/11 Memorial & Museum; Broadway Inbound; Circle Line Sightseeing Cruises; CityPASS; The Empire State Building Experience; Entertainment Cruises; Heartland Brewery; Hotel Metro; Liberty Helicopters; Long Island Convention and Visitor’s Bureau; The Metropolitan Museum of Art; The Metropolitan Opera; The New York Pass; New York State Division of Tourism; One World Observatory; Smart Destinations; Top of the Rock/Rockefeller Center; and Wine, Water and Wonders of Upstate New York.

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