Argentina intensifies Partnership At IT&CM China 2018 with 100% pavilion increase, destination presentation, hosted dinner and FAM Trip

Destination Argentina, fronted by the National Institute of Tourism Promotion, Argentina (INPROTUR), returns to IT&CM China 2018 for their 2nd consecutive year, determined to anchor their brand onto China’s map. Participating at twice the size plus an Associations Day Destination Presentation, Hosted Networking Dinner on 21 March, and a post-event FAM trip in September, Argentina is one of the destinations to look out for in this year’s exciting exhibitor line-up.

Elaborating on the importance of IT&CM China and the decision to return, Emora Franco, Meeting Industry Coordination, INPROTUR, “China has been defined as one of the seventeen prioritised markets by our National Institute of Tourism Promotion. We were extremely well-received and had a very successful participation last year. We met more buyers and decision-makers than expected, prompting our renewed efforts to return with more destinations and companies in tow.”

Argentina will conduct a Destination Presentation on 21 March during the events’ dedicated 2-day Associations programme, showcasing meeting destinations and the subventions available for organisers. Their engagement efforts continue at the hosted buyer networking dinner on 21 March at the brand-new Courtyard Marriott Changfeng Park, and a Spring FAM trip for selected Chinese MICE buyers later in the year.

On taking on these platforms to elevate Brand Argentina at IT&CM China, Franco added, “Private events like our luncheon in 2017 have been a good way to establish meaningful relationships and make new contacts, getting to know what buyers really want while focused on our destination. We also believe that the best way to experience a far-away destination is by seeing it for yourself. Spring in September is a great time to discover the great variety of landscapes, climates and unique venues for events that Argentina has to offer.”

According to ICCA statistics, Argentina ranks as one of the top 20 most popular countries for association meetings with more than 180 international congresses under its belt. Its capital, Buenos Aires, commands the number one spot for a meetings destination in the Americas for eight consecutive years. The country has also been developing its tourism infrastructure exponentially, stimulating investment and massive potential in business and leisure travel.

Culturally diverse, Argentina has 6 tourist regions that combine Latin American spirit with European legacy, 48 destinations suitable for hosting international events, and over 30 Convention & Visitors Bureaux. It also receives more than 800 international flights weekly from 50 destinations across 5 continents.

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