AEO unveils line up for Sales Conference

Chris Skeith, CEO of the AEO
The AEO will once again be running its Sales Conference in partnership with International Confex as part of the show’s educational programme. The conference debuted at the show last year and has been brought back because of the success of the sessions.

Complementing the AEO’s existing educational programme, and wider ‘talent’ agenda, the AEO Sales Conference will be a day of education focusing purely on effective sales behaviours for event professionals. The conference will take place in a dedicated theatre on day two of Confex.

“We got an outstanding response to the conference last year and some great feedback that has allowed us to curate the content again this year,” comments Chris Skeith, CEO of the AEO. “The sales proposition for organisers is continually evolving, as are their customers, so we’ve crafted a programme which sees experts from the wider sales community and other sectors, to share best practice and current trends, themes, and success stories.”

The day will kick off with a keynote session from Ben Turner, General Manager of the Association of Professional Sales, discussing the importance of ethical sales practices. Thorsten Kolbinger from Ungerboeck Software International, will then present a session on sales & pipeline optimisation strategies.

The AEO will also shine a light on its outstanding, award winning, FaceTime initiative which will see FaceTime’s Jenni Jaques, Helen Curl from UBM and Rob Ellis, COG Research, presenting a session on Selling the Power of Live Events to your Customers. Jackie Fast from Slingshot Sponsorship will also bring her experience and energy to the afternoon sessions before Joe Edwards closes the conference with a session on Selling by Social Media.

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