Chic Outlet Shopping® will showcase its unique MICE offer which combines luxury brand shopping with incentives, meetings and events in bespoke packages for businesses. Home to leading luxury fashion and lifestyle brands with savings of up to 60%, the ten Villages in the Collection across Europe and China are ideally situated for inclusion on business travel itineraries due to its locations in regions of cultural and historic renown.
Marcelo Molinari, Deputy Tourism Director – Global Marketing Team of Value Retail underscored the unique setting of Chic Outlet Shopping® for business meetings, “Shopping is becoming an increasingly popular choice for Business Tourism events. Each unique destination, with architecture inspired by the region of its location, offers luxury shopping from internationally-renowned brands in a safe, secure and atmospheric ‘village’ setting. Defined by high fashion, superior service and hospitality, a calendar of celebrated events and exceptional value for money, the Villages have become international tourist destinations in their own right.”
He went on, “There are on-site experts in each Village who will create tailored programmes based on clients’ individual objectives. Event organisers can fully utilize the exclusive hire of the Village and use of VIP facilities, extensive bespoke branding opportunities to fully customize guests’ experience, valet parking on arrival, private boutique viewings and private dining in VIP suites or restaurants.”
The World Tourism Cities Federation reports that the volume of expenditure by Chinese tourists has hit a new high, with an increase of 26.8% from 2012 to 2013. Wang Lei, Director of C.I.T.S International MICE shared insights from the Chinese clientele he serves, “There is a rising trend of Chinese travellers heading to such shopping destinations. Suppliers like Chic Outlet Shopping® are in a prime position to ride on this trend with their unique offerings.”
Of particular interest to IT&CM China delegates will be the latest Village in the Collection and the brand’s first in China, Suzhou Village, near Shanghai. Opened in May 2014, Suzhou Village is located on the picturesque shores of the Yangcheng Lake and has a distinctive selection of international and Asian brands. With extensive facilities for Business Tourism groups, including a private lounge, rooftop terrace and multi-function rooms for business presentations, Suzhou Village makes the perfect setting for groups and events of any size. A Shanghai village – the 11th in the collection – is scheduled to open in October this year.
For more information on Chic Outlet Shopping® offerings in China, visit their booth at IT&CM China from 14 to 16 April 2015.
For more information on IT&CM China, visit www.itcmchina.com