The City of Perth and Perthshire destination stand will feature at the upcoming VisitScotland expo, which takes place at the Royal Highland Centre, Ingliston, Edinburgh on April 20th and 21st 2016
Under the overarching banner of ‘ The City of Perth and Perthshire’, attendance at the event is part of a drive to encourage more international and national coach operators, wholesale tourist agencies and other key buyers in the travel trade industry to use the region’s visitor attractions as essential stop-off destinations.
The City of Perth and Perthshire collaboration will mark the biggest standalone representation that Perth and Kinross Council has ever taken to VisitScotland expo, following on from last year’s event in Aberdeen, where the East of Scotland authorities of Angus, Dundee, Fife and Perth & Kinross combined in a marketing push ahead of the V&A Museum opening in Dundee in 2018.
It signals a growing desire for The City of Perth and Perthshire to be showcased as a must-see destination for visitors to Scotland.
In 2015, the Confederation of Passenger Transport UK (Scotland) presented the City of Perth with its prestigious ‘Coach Friendly’ status – becoming Scotland’s first coach friendly location. The award is in recognition of the role the City of Perth plays in improving coach access while encouraging coach tourism.
The organisations which will feature and attend the VisitScotland expo2016 are: Scone Palace; The Black Watch Castle and Museum, The Library of Innerpeffray; The Famous Grouse Experience at Glenturret Distillery; Strathearn Distillery, Blair Castle, Pitlochry Festival Theatre, Golf Perthshire; and VisitEastPerthshire Jim Clarkson, VisitScotland Regional Partnership Director, said: “VisitScotland expo offers a unique opportunity for Scottish businesses to meet face to face with tour operators from the UK and across the globe. The event brings the chance to meet new contacts, negotiate deals and discover new ways of doing business.
“It’s brilliant to see Perthshire so well represented at this year’s event at the Royal Highland Centre in Edinburgh. Tourism is at the heart of the visitor economy in the region and, as the country’s biggest travel trade show, expo will showcase the very best of what Perthshire has to offer to an international audience. “
Councillor John Kellas, Perth & Kinross Council’s Convener of Enterprise and Infrastructure, said: “Perthshire, with Perth at its heart, is an incredibly diverse and beautiful region with a great deal to offer tourists wanting to experience the Scotland’s very essence and variety.
“Tourism is already a greatly important industry to the area, but there is potential to see a lot of growth in certain areas, such as with international coach parties – a key reason for taking this bold step to organise The City of Perth and Perthshire stand at the Expo in partnership with our top visitor attractions.
“It also comes hot on the heels of becoming Scotland’s first coach friendly location, illustrating that we are not only an attractive city for tourists, but that we provide the infrastructure and facilities to make the City of Perth an ideal destination for coach drivers and their passengers
Tourism is a key sector for Perth and Kinross, generating over £460 million each year to the local economy.
The Scottish Tourism Economic Activity Monitor 2013 also identified 1.9 million visitors to Perthshire – and the sector contributes to the employment of 8,940 people - 13% of the region’s total workforce.
Councillor Kellas added: “The nine different businesses representing the region are just a snapshot of the quality of the tourism offer in Perth and Kinross. “Collaboration of this nature is very beneficial to the area as a whole – and I am certain that all in attendance will benefit greatly from the attendance both in terms of increased bookings and also in further developing important relationships.”