Featuring workshops, networking opportunities and talks from industry experts, the Business Tourism Scotland Conference 2015 will provide motivation, inspiration and practical tips for delegates.
Business events account for around 25 per cent of all visitors to Scotland, making an estimated annual contribution to the economy of £1.9 billion.
Taking place at Edinburgh’s Assembly Rooms, the conference will be chaired by BBC Radio Scotland presenter Louise White and feature talks from Danish author and futurist Bo Kruger as well as popular business speaker David Pearl.
The conference will also feature a series of parallel sessions on the themes of Digital Opportunities, led by Charlie Smith, Director of Marketing at VisitScotland; and the Economic Impact of Business Tourism, with Bruce Redor, from Gaining Edge and the Joint Meetings Industry Council.
The specially curated ‘Coming to Scotland’ session, meanwhile, will focus on three business event case studies: the International Society of Addiction Medicine (ISAM) in Dundee; the Routes Europe conference in Aberdeen; and Conference Direct, based in Aviemore.
Organised by the Business Tourism Scotland Conference Steering Group, the conference is supported by the Business Events team at VisitScotland; Scottish Enterprise; Marketing Edinburgh; People Make Glasgow (Glasgow City Marketing Bureau); Dundee & Angus Convention Bureau and VisitAberdeen.
Fergus Ewing, Minister for Business, Energy and Tourism, will provide the opening address. He said: “Scotland’s business tourism sector is a key driver of growth, and makes a strong contribution to the economic vitality of Scotland’s many tourism destinations, not only in Glasgow and Edinburgh but across the country. It is good to see destinations such as Inverness and Arran, for example, performing well and attracting business visitors from across the globe.
“Not only do international conferences bring tens of thousands of delegates to Scotland, but they also act as a shop window for all our country has to offer, thereby encouraging return visits. We will continue to build on this success, supporting our business tourism sector and reinforcing Scotland’s reputation as a world-class conference venue destination.”
Neil Brownlee, Head of Business Events at VisitScotland, said: “This conference is an excellent opportunity for members of Scotland’s business tourism industry to share best practice and to gain fresh insight from some truly inspirational speakers.
“By taking a collaborative approach, we can ensure that Scotland continues to punch above its weight in this hugely important sector.”