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Golfing in Aberdeen and Aberdeenshire to be showcased to international buyers in Italy

Aberdeen will be represented this week at an international golfing tourism summit in Lake Como, Italy. Delegates from Golf Aberdeen City and Shire, an organisation which promotes the region as a golfing destination, will attend the International Golf Travel Market (IGTM) from October 28-31. IGTM is the premier international event for the golf travel industry.

Over 600 golf tourism suppliers will meet 350 pre-qualified buyers at a series of prearranged one to one meetings over four days. Golf Aberdeen City and Shire is chaired by Peter Medley, Marketing Director of VisitAberdeen, who will be attending the IGTM. He says, “Golf is one of Aberdeen and the surrounding area’s best tourism offerings. Golf tourism brings £20 million worth of benefit to the local economy from visitors to the area, and we aim to increase this to £50 million by 2020 by attracting new business ventures and tour operators.”

A study this year by KPMG indicated that the golf industry is worth £1.1 billion to Scotland’s economy, and the north east is ideally placed to take advantage of this.

Peter continues, “Scotland’s golf tourism has been bolstered recently with the Ryder Cup being held in the country for the first time in over 40 years. As a result of high profile events like this, Scotland is seen as a world-class destination for golfing tourism providers – one third of green fee payers in Scotland come from elsewhere in the UK and overseas.

“Aberdeen, too, has experienced a boost recently. With Royal Aberdeen hosting prestigious events like the Aberdeen Asset Management Scottish Open earlier this year which was broadcast in the USA, and world-famous courses like Trump International Links on our doorstep, the eyes of the international golfing community are trained firmly on the north east of Scotland and we will capitalise on this. There are 60 courses within an hour’s drive of the city, and this is a major draw for golf tourists.

“There is great scope to increase the economic benefits that golf brings to Aberdeen and Aberdeenshire, and it is not just golf courses that are set to benefit from increased tourism. Hotels, guest houses, restaurants and other leisure providers will experience an increase in trade thanks to increased footfall in the city.

“By meeting with prospective buyers and tour operators at the International Golf Travel Market we will look to raise awareness of everything Aberdeen has to offer and provide buyers and tour operators the information they need to bring their clients to the region – from stunning golf courses to first rate hotels, dining, shopping and leisure pursuits.”

Backed by a number of tourism providers and services, including VisitAberdeen, Golf Aberdeen City and Shire was founded in June 2014 in order to increase golf tourism in the north east of Scotland. By drawing on the region’s rich golfing heritage while also looking forward to future developments, the delegates will liaise with buyers and tour operators from across the globe in order to bring new business to Aberdeen.

This project is supported by the European Regional Development Fund, through a Rural Tourism Business Support Project which aims to deliver an innovative, collaborative, partnership approach to improving tourism products in the East of Scotland.

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