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SECC partners with Smyle and Visit/Event Scotland for Ryder Cup 2014

The Scottish Exhibition + Conference Centre (SECC) and Visit/Event Scotland partnered with live event and communications agency, Smyle, producers of the Opening and Trophy ceremonies, to host corporate partners at the Ryder Cup in Scotland last week. 

The partnership saw a number of Smyle’s clients hosted at the event, including global brands from the automotive, retail, financial, tech and media sectors.  

“We were delighted to partner with Smyle to host and build important relationships at the Ryder Cup”, comments Kathleen Warden, Director of Conference Sales at the SECC. ”The Ryder Cup was one of the biggest events that Scotland has ever hosted and it was a brilliant few days of enthralling sport.”  

“Scotland has had an absolutely packed year in 2014 with the Year of Homecoming and events such as The Commonwealth Games in Glasgow”, comments Neil Brownlee, Head of Business Tourism at Visit Scotland. “For the Ryder Cup, the third most viewed sporting event on the planet, we were delighted to be able to collaborate with our friends at Smyle and the SECC to host some really superb buyers across the stunning Gleneagles site. There was some serious added value for everyone, and we look forward to working on similar partnerships in the future.”  

“We’re an agency that values our partnerships, both with our clients and through key partners such as the SECC and Visit/Event Scotland,” comments Rick Stainton, Managing Director, Smyle. “It was a stunning showcase event we were involved in and a great way to boost relationships with key people to our business.”  

The SECC and The SSE Hydro also hosted the Ryder Cup Gala Dinner and Concert, which proved an unforgettable evening of Scottish welcomes with world-class entertainment, food and drink.

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