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Edinburgh launches world's first city-wide delegate reward scheme

In what is thought to be a world first for a city destination, Scotland’s Capital has introduced an innovative new city-wide reward scheme for delegates visiting Edinburgh for a conference or event. 
Launched at The Meeting Show UK by Marketing Edinburgh’s Convention Bureau (MECB), the Edinburgh Rewards card and its supporting App entitles delegates to a huge variety of special offers and exclusive extras from a wide range of high-quality restaurants, shops, bars and attractions across the city.  

Encouraging delegates to get out and explore all Edinburgh has to offer, the Edinburgh Rewards card features over 55 of Edinburgh’s most iconic venues and businesses. Hand-picked by Marketing Edinburgh, reward partners include Harvey Nichols, Galvin Brasserie de Luxe, The Scottish Whisky Experience and The Witchery by the Castle.  

The first major convention to benefit from the Edinburgh Rewards card was the World Association for Infant Mental Health Congress 2014 (WAIMH) in June. All 1,700 delegates found the new Edinburgh Rewards card in their registration pack, along with details on how to download the bespoke Edinburgh Rewards mobile App to access details of all the current rewards on offer in the Capital.     

Response from event organisers to the Edinburgh Rewards has been incredibly positive, with 15,000 delegate cards booked even before its official launch at The Meeting Show.   

Hillary Bett, Head of Partnership & Business Development at Marketing Edinburgh said: “From Edinburgh fashion institutions such as Helen Bateman shoes to quality restaurants like Chaophraya and Wedgewood, ensuring we had a strong cross-section of partners that reflected delegates’ wants and needs was essential.

“Business tourism makes a massive contribution to the local economy.  2013/14 was a record-breaking year for us, with MECB and our partners securing over 150 new conference bid wins that will generate over £90.1million for the city.  The Edinburgh Rewards card is a way of giving something back to delegates and say ‘thank you’ to conferences for choosing Edinburgh as the host city.”

Caroline Russell, Senior Conference Manager at In Conference and event organisers for WAIMH 2014 Congress said: “Client response to the Edinburgh Rewards scheme has been phenomenal. Every conference we’ve approached with details of the new service has signed-up. Edinburgh is the first city I know of that’s introduced such a wide ranging and generous delegate rewards scheme. It’s incredibly innovative approach by Marketing Edinburgh and the quality and variety of businesses and offers profiled on the App are the perfect fit for the business tourism market.”

Edinburgh is the UK’s number one destination for international conference and events outside London. Famed for its beauty, history and fantastic shopping, dining and attractions, Edinburgh plays a big part in drawing conference attendees. More than 60% of delegates who visit the city on business say they plan to return as a leisure visitor within just two or three years.

The Edinburgh Rewards App can be downloaded from Apple App Store and Google Play Store.

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