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Edinburgh Tourism gets set for biggest year of events

After the outstanding success of the inaugural event last year, the Edinburgh Tourism Showcase is back, this year highlighting Edinburgh City’s tourism offering as Scotland “Welcomes the World” and plays host to three of the world’s biggest events which are taking place in Scotland from July – September.  The Showcase, which is free to attend, will be held at the Assembly Rooms in Edinburgh on Friday 9 May.

As the country gets set for the Glasgow 2014 Commonwealth Games, the 2014 Ryder Cup and the annual August Festivals, Edinburgh is determined to make the most of the opportunities these major events present.

More than 60 exhibitors will be promoting their services at the Showcase including attractions such as Mary King’s Close, Royal Yacht Britannia and Mercat Tours, as well as accommodation providers, venues and festivals.

The Showcase aims to attract those who come into contact with visitors on a day to day basis, from taxi drivers and tour guides, to concierges and front of house staff in bars, restaurants, shops and attractions, as well as marketing and business development staff from hotels, tour organisers and transport providers.

As well as getting set for the big summer events, the Showcase will be highlighting the launch of the trams and the new city centre free wi-fi service in the coming months and encouraging businesses to think ahead and start planning for the winter season and the 2015 Year of Food and Drink, with the launch of two new ETAG Business Opportunity Guides.

Robin Worsnop, Chair of the Edinburgh Tourism Action Group, said: “The first Showcase worked really well, with 97% of businesses saying we should do it again.  This time round we felt it we should time it to ensure that our tourism business are ready to make the most of what is going to be an amazing summer, with the enormous influx of visitors and participants relating coming to the city for Glasgow 2014 and The 2014 Ryder Cup, and of course Edinburgh’s own summer festivals.”

“On top of that, the launch of the trams and the new wi-fi service will have a major impact on the visitor experience.  The Showcase will help businesses identify opportunities to collaborate and create new offers which attract additional visitors, as well as more effectively exploit the wide range of activities, events and performances and attractions that are already in place.”

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