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New Chair for Marketing Edinburgh

Gordon Robertson
Gordon Robertson, Edinburgh Airport’s director of communications, has been announced as the new chair of Marketing Edinburgh.  Former chair, Alan Johnston, who has steered the organisation since its inception in 2011, is retiring to concentrate more on his commitments in further and higher education.

Alan Johnston, former chair of Marketing Edinburgh said: “I’m delighted to leave Marketing Edinburgh in a strong position. The organisation has such an important role to play in the city, it took time to introduce the right framework and get the right team in place.  Marketing Edinburgh will be increasingly important to the city’s development in the coming years and I firmly believe Gordon is best placed to drive its growth.”   

“The past 12 months have been a particularly pivotal time. Following the appointment of chief executive, John Donnelly, Marketing Edinburgh has moved from strength to strength. There have been record bid wins for the business tourism team, while our Film Office’s central role in attracting and liaising with high profile productions, including Sunshine on Leith and The Railway Man, has brought demonstrative success. The extremely positive response to the launch of the new city centre campaign, This is Edinburgh, represents the perfect platform for Marketing Edinburgh to move forward into a new phase.”  

Gordon Robertson has played an integral role as a member of the Marketing Edinburgh board for a number of years, including chairing the interim Marketing Edinburgh Management Group, which temporarily led the organisation ahead of John Donnelly’s appointment in July 2013.  

On accepting the role, Gordon Robertson, new chair of Marketing Edinburgh said: “I’m honoured to be taking on this position at such an important time for our city. An exciting new chapter is underway for Marketing Edinburgh and one that is focused on making sure that the city’s promotion is as cohesive, dynamic and efficient as possible.   

“For the first time we have a council approved, comprehensive three-year business strategy, clearly outlining objectives and targets for the organisation. The This is Edinburgh campaign also set a new precedent for private business and public sector working together for the overall benefit of the city.  

“This private-public partnership is something I’m passionate about developing further over the next few years.  We need businesses to play a proactive role in supporting and shaping Scotland’s capital. Those who want to attract tourism, investment, students, shoppers or those that want to give their staff a great place to live, will all be encouraged to participate at the level that they can.”

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