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Aberdeen City and Shire Hotels’ Association membership swells as venues pledge to work together to benefit the hospitality industry

Size matters - so the saying goes - but try telling that to the members of Aberdeen City and Shire Hotels’ Association (ACSHA). The organisation has recently welcomed three new members into the fold – a small independent, a global corporate and a luxury international resort – bringing the total number of members across the region to 46.

And with new hotel developments taking shape and due for completion this year, membership levels are expected to reach record levels in the 30-year history of the association. The most recent venues to join ACSHA are Trump International Golf Links, Courtyard Aberdeen Airport by Marriott and the Cults Hotel, and, says association chairman Chris McGuinness, illustrates that the local industry is committed to working with and for each other.

Mr McGuinness says, “Aberdeen City and Shire has succeeded in creating a thriving hospitality sector and that is in no small part down to the variety of venues that we have to offer. ACSHA aims to both retain and further build on the success the hospitality industry is experiencing and to do that, we require a commitment from hotels to set and achieve standards in service quality.

“We are delighted to have received a recent influx of hoteliers to ACSHA who share our passion and enthusiasm towards offering an excellent quality of service within their own hotels and across the hospitality sector.

“Regardless of whether they are local, independent hotels or major corporations operating on a global scale, all hotels have equal opportunities to strive towards providing visitors to the north east with an exceptional experience. ACSHA is proud to be an organisation for all hotels that are committed to excellence, and this is reflected through our membership.”

ACSHA was formed in 1984 with the aim of improving the quality and standard of hospitality sector across Aberdeen city and the wider area. As well as working together to roll out initiatives to improve the customer experience, such as the internationally recognised WorldHost customer service training programme and the recently launched Aberdeen City and Shire Tourism Awards, ACSHA works closely with other organisations involved with promoting the region.

ACSHA members employ over 2,500 people. The total number of people employed in tourism in the region is 18,000 and the sector is worth over £304 million annually to the local economy. With more hotel developments scheduled to open this year, those figures will rise significantly, and it is hoped that the membership of ACSHA will grow too.

Alastair Hutcheson is general manager of the Cults Hotel in Aberdeen and has recently joined ACSHA. He has been involved in the industry for 40 years, and during that time has realised that a collective voice can benefit the industry.

He explains, “One of the main benefits of being part of ACSHA is that it brings together those with similar roles and experiences in the industry. It offers an opportunity for those in the hotel trade to come together to share viewpoints, discuss current events and exchange feedback about the industry.  For me, one of the main positives of ACSHA membership is the fact it allows me to meet and converse with other hoteliers from a wide range of hotels.

“I have given serious consideration to becoming a member for some time as I feel very positively about ACSHA and what it aims to achieve. ACSHA is thriving, more and more hoteliers are getting involved and it’s very strong at the moment, which is primarily the reason I felt now was the right time to join.” 

The Aberdeen City and Shire Hotels’ Association represents 46 independently operated hotels and conference venues. These hotels provide around 4,200 bedrooms in Aberdeen and Aberdeenshire. The Association is committed to improving the quality and standard of hotel services and to furthering the overall standards of excellence and hospitality within the region.

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