ScotRail on the fast track to welcome travel trade market in 2017 and beyond

ScotRail artwork
ScotRail is set to transform the visitor experience for thousands of Scotland’s visitors this summer and beyond, with the introduction of the new Gateway to Scotland ticket range, set to simplify the customer experience and save money.
Launching this spring for the first time to the travel trade market, the Gateway to Scotland travel passes offer the ultimate flexibility and off-peak unlimited travel.

The six ticket types, range from two to eight-day travel options, are designed to be seamlessly incorporated into planned travel itineraries, many including options for combining rail with bus and ferry transport.

  The Gateway to Scotland travel pass suite includes: 
• Edinburgh or Glasgow Days Out – 2 days of unlimited off-peak travel within around an hour from either Edinburgh or Glasgow
• Highland Rover – 4 days’ travel over 8 consecutive days on train, ferry and coach travel throughout the Highlands
• Central Scotland Rover- 3-day unlimited off-peak travel across the Central Belt, Edinburgh and Glasgow
• Spirit of Scotland – 4 days’ travel over 8 consecutive days, or 8 days’ travel out of 15 consecutive days, with access across whole of Scotland by train, ferry and coach
• Rail & Sail – combine train and ferry travel in one simple ticket
• Rail & Bus –book train and bus travel in one easy step  

Officially introduced at VisitScotland Expo (26-27 April), the opening-up of Gateway to Scotland passes to travel planners, groups and companies is the latest stage in a strategic focus by ScotRail to build a closer working relationship with the travel trade.  This follows the appointment of ScotRail’s first dedicated Account Manager last year, Jill Hampton, responsible for facilitating and tailoring options for travel booking professionals.  

The Gateway to Scotland launch is also supported by an integrated trade and consumer marketing campaign, which uses colourful illustration inspired by the unforgettable experiences, famous landmarks and fun activities people can enjoy across Scotland by rail. Alongside new print and digital marketing materials created exclusively for the travel market, the campaign will be a flagship campaign on, as well as MyScotRails social channels using #unlockscotland.   

Alasdair Smart, Tourism Manager said: “Some of the tickets types available in the Gateway to Scotland suite are existing products, yet this is the first time the majority of the travel trade will learn about the variety of options available.  

“Whether customers are looking for a two-day City Days Out itinerary to explore stunning remote locations less than one hour’s train ride from Glasgow, or an eight-day exploration across the six Great Scenic Railway Journeys of Scotland, there is a pass to suit everyone. All of which offer not only offer excellent value for money, but guarantee a simple and straight forward travel experience for the client.”  

Jill Hampton, ScotRail Account Manager said: “ScotRail is launching Gateway to Scotland travel passes at Expo following an extensive consultation with our clients and their customers’ needs. Along with a new range eye-catching of print and digital marketing assets available to trade, we also have developed a white label product offering that can be incorporated into tour companies existing offering.  

“Train travel is one of the best ways to discover and experience Scotland. By collating our gold star tourism travel passes and tickets into one distinct, branded offering, messaging is simplified, helping travel professionals curate the best itinerary options.”

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