App-y customers at St Pancras International

Today, St Pancras International is set to change the way consumers interact with the station as it becomes the first UK train station to launch its own app. The new free app gives users a chance to delve into the history of the Grade 1 listed building, pick up facts about the area and even hear about special retail offers before anyone else based on their preferences.

The first of its kind, the StP App brings together the station’s rich history, architecture and design as well as information on the art that is so synonymous with the building. Commuters and international travellers can also browse in peace without the fear of missing their train as the app also offers important travel information.  

Wendy Spinks, commercial director of HS1 Ltd., (owners of St Pancras International), says: “This sort of technology is revolutionary for a train station and we are proud that St Pancras International continues to lead the way. The great mix of historical content, travel news, local information and offers is simple to use and gives visitors another reason to love the station. Not only will the app be invaluable to locals and tourists alike, it will also showcase the range of retail outlets that are on offer in a new exciting digital format.”  

Keith Brown, Managing Director at Paythru said: “We are delighted to be working with St Pancras International Station in London on this exciting new venture.  The development of this app highlights St Pancras International’s strong understanding of the increasing importance of engaging with customers through their mobile devices, and our contextual marketing platform Ignite, which also facilitates mobile payments, allows retailers within the station to participate in the exciting and emerging mCommerce revolution.  

“Customers also benefit substantially through money-saving promotions and ease of access to information both regarding their journey and surroundings.  Its functionality is second to none. It even has the ability to target users in the local area in real-time, all you’ll need to do is download the app, enter your age and gender and your own tailored experience awaits you.  For retailers, they will benefit from potential higher customer numbers and increased basket size, and in turn, revenues due to the enhanced and relevant customer experience they provide within the station.”  

The new app continues St Pancras International’s move to become a digital train station and follows the launch of one of the UK’s fastest free public WiFi at the station. It also follows the recent opening of John Lewis’ first ever click-and-commute store in the station, which will provide a convenient way for commuters to pick up products bought online. Visitors will be able to download the free app from the Apple App Store as well as the Google Play store before or during their visit to the station.

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