Sony and Eurostar have partnered to offer passengers the most relaxing journey yet, courtesy of the new ‘Sound Menu’, optimised for use with Sony’s 1000X wireless headphones with industry leading noise cancelling technology.
The partnership has been developed following UK research that looked into the music listening habits of business and lifestyle travellers. Over a quarter (27%) of travellers state they can never fully relax on a journey and 23% complain that they are unable to ‘switch off’ ahead of important meetings.
39% of travellers blamed the noise made by other travellers as being one of the biggest stress factors with 66% highlighting that music helps them relax; there has never been a better time to offer this bespoke service.
The Sony Sound Menu, on trial for a month initially, has been developed in partnership with Senior Lecturer in Music Psychology at Keele University, Dr Alexandra Lamont, who has drawn on a number of studies conducted on music and mood regulation to recommend five playlists to help travelers prepare, relax and focus on route to their destination.
The playlists include varying styles and tempos of music to evoke different emotions;
• Getting the job done: helping you focus on work – music which has fast high medium-high levels of sound, not too much pitch variability, and motivating but unobtrusive patterns has been recommended to keep focused and limit procrastination
• Psyching up for a long day: giving you a bit of a boost - fast tempo, high pitch, building rhythms, rising melodic contours serve as inspiration for the day ahead
• Being in the moment: music to calm and centre you - slow beats with simple textures, scenic and inspirational music and sounds with gentle rhythms and slow tempos, mixed in with some sounds of nature are perfect to help provide a moment of focus
• Getting from A to B: simply enjoying the journey - to relax and enjoy the ride, expansive music with some movement behind it that will help the miles whizz by
• A job well done: relaxing after a busy day - What better way to unwind at the end of a busy day than to calming music that takes some of the energy out of the journey and takes you to a calmer place, with slow beats and relaxing tracks
Matt Coupe, Head of Sound, UK&Ireland at Sony comments, “We know that music, if listened to in the right way, can be a form of escapism or can help focus the mind. We saw from research many are unable to relax or fully immerse themselves in music. Our 1000X headphones give travellers the opportunity to experience our best in noise cancelling headphones to be able to cut out the chaos around them. Plus, with our ‘Quick Attention Mode’, travellers can simply touch the side of their headphones so they’re still able to hear announcements or order a coffee on board.”
Senior Lecturer in Music Psychology at Keele University, Dr Alexandra Lamont comments, “Creating an ‘auditory bubble’ while travelling, such as through the use of noise cancellation technology, can allow passengers to get more from their journey, helps people block out environmental noise and allows them to focus on the moment or the task at hand. We know that different music creates different moods, and the traveller can immerse themselves in music that suits or changes their mood to make the journey pass more pleasantly. Being able to eliminate these noises and replacing them entirely with the sound of your choice leads to an all-round more relaxed experience”.
Neil Roberts, Head of Digital, Eurostar says, “Our onboard entertainment system gives travellers more than 300 hours of free content, all available through their own device. We’re always looking for ways to improve our passengers’ journeys, and the new Sound Menu created by Sony offers our travellers a way to get more out of their time on board, whether it’s focusing on work, or relaxing after a busy day.”
The Sony Sound Menu will be available on Eurostar’s onboard entertainment system on all e320 and e300 trains from Thursday 27th April for one month.