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CR Worldwide appoints Chief Revenue Officer

Peter Singh
CR Worldwide has appointed Peter Singh as Chief Revenue Officer to lead the company’s global go-to-market strategy.
Peter is well placed to help the rewards and incentives company scale up globally, with over 25 years’ sales and leadership experience within some of the largest global independent software vendors.


This includes Computacenter, Oracle, Compuware and Logica, as well as several growing companies. Peter joins from Digital Fuel, which was acquired by Apptio, where his responsibilities were similar, as EMEA Sales Director.

CR Worldwide is a global multi-award-winning B2B technology and services company, with headquarters in the UK, which helps global brands to significantly increase their business performance. By implementing software, delivering events and managed programs, the company helps businesses to drive the highest levels of motivation and engagement across employees, customers and partners.

Peter said: “I am excited to be joining CR Worldwide at such a pivotal time in its organizational growth. There is a tangible and compelling correlation between higher motivation/engagement and increased business performance. Leading organizations have used CR Worldwide solutions to increase revenues, reduce costs and manage risks. Our solutions also assist companies in their people welfare programmes, which are of growing importance now."

He added: "The company is growing rapidly and we would be delighted to hear from potential customers, partners and individuals who want to find out more about how we can align together."

David Gould, Chief Executive Officer of CR Worldwide, said: “I’m delighted to have Peter on board. He brings with him a wealth of sales leadership experience to help us move to the next level.” 

CR Worldwide was named Number One UK provider by C&IT in its State of the Industry: Incentives Report 2019.

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