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XSEM expands growing team with four new hires

Nikki Symons, Natalie Antonopoulos, Brooke Dawson, Mike Hamilton
Leeds-based marketing and events agency, XSEM, has added to their growing team with four new hires.  
Fresh faces to the organisation include Mike Hamilton as client services director, Natalie Antonopoulos as marketing manager, Nikki Symons as senior creative and Brooke Dawson as business development manager.


XSEM has continued to grow year on year whilst developing the way they win business. Dan Bardgett, managing director at XSEM, commented: “We’re heavily investing in our business development, marketing and creative teams in order to maintain our competitive advantage as we grow. We want to effectively communicate the strengths of our team from the very start of a new business relationship and our new hires are fundamental to this. Each new member has extensive experience and adds varied expertise to the business as we build our client offering.”  

New client services director, Mike has spent many years in the hospitality industry working with the likes of Forte and DeVere. Most recently, he has worked for a selection of experiential marketing agencies including WRG, N2O and mclcreate. With extensive experience and a passion for live events, Mike is skilled in developing emotional experiences that inspire people, commenting: “imagining what live events may be like in twenty years’ time drives me to discover the latest trends and technology innovations that will shape the way we interact.”  

With more than eight years’ experience in planning and executing marketing strategies, XSEM’s new marketing manager Natalie has worked with a creative, fashion-based company in London, to leading FTSE 100 companies. Natalie is XSEM’s first investment into internal marketing resource and her role is to develop and grow the XSEM brand.   

Nikki has brought her creative flair to XSEM, joining as senior creative. An ambitious designer with a wealth of experience in B2B and B2C  markets, Nikki brings her unique skill set along with her keen eye for detail to XSEM and will be spearheading XSEM’s creative offering.  

Brooke Dawson has joined XSEM as the newly appointed business development manager. This follows 10 years’ experience within senior positions in industries such as hospitality, drinks and travel. As a result of her work, Brooke has won several prestigious sales awards for companies such as Spirit Pub Company & Flight Centre. The decision to join XSEM was based on an appreciation for the organisations ability to ‘incorporate incredible service yet encompass their core values’. Brooke will be focusing on growing XSEM’s successful offering for the drinks industry.  

The four new hires will join the current team of 25 at XSEM and will continue to work with national and international corporations. Recent brand work includes an overseas Golf Masters in Valderrama, an incentive travel trip to Marrakesh and a reward scheme trip to Portugal.

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