The restructure aims to align the teams across Conference & Banqueting and Corporate Hospitality, bringing together these two complementary areas to generate a greater synergy and create a platform to deliver accelerated sales performance and efficiencies across the business.
UK sales will be headed up by Amanda Brown in the newly created role of UK Sales Director. Her first priority is to develop and implement a dynamic sales manifesto in line with the company’s growth objectives with the support of the newly formed sales leadership team.
This strategy is aimed at keeping Sodexo Sports & Leisure ahead of the competitive curve by developing and nurturing its exceptionally talented sales force.
Austin Tilsley, Managing Director, Sports & Leisure Sodexo UK & Ireland, said: “We have ambitious plans over the next few years to grow our business; in order to achieve this we need to have the right structure and framework in place for the teams to deliver.
“We have significantly invested to ensure we have the right senior people in the team and a new structure that will support our strategy for growth. This will also create more regional autonomy and allow the teams on the ground with the local knowledge and understanding of their market to be key drivers moving forward.
“This is an exciting development for the business and one that gives us huge momentum to begin the New Year.”