Arouche, who has been on The Westminster Collection’s board since 2015, takes over from Church House Westminster’s general manager Robin Parker, who has been on the board since 2012 and has left to concentrate on other interests.
Parker said: “I’m delighted to hand over to Clare and the very talented and enthusiastic board who will be supporting her. I have really enjoyed my time initially being part of the marketing committee and then joining the board and more lately steering and directing The Westminster Collection as chair. I will remain fully committed to the marketing consortium, which provides so much value to its members.”
Arouche said: “Robin has done a fantastic job serving the members of The Westminster Collection for the last seven years and we are all extremely grateful for his leadership and contribution, which has seen a flurry of members join and benefit from the consortium. I will be taking over at a significant time for the membership.”
At The Meetings Show last month the collection announced its plans to rebrand and launch a new online venue enquiry service to replace its existing website, which will make searching for a location even quicker and easier for event organisers and agencies as well as corporate and association buyers.
Arouche said: “I’m very excited about the changes that are afoot for the consortium. Announcing the re-brand at The Meeting Show was a real milestone for the collection and marks an extremely exciting time to be a part of The Westminster Collection.”
She added: “As a venue marketing consortium we are constantly looking at ways to build our profile and engage with the events industry and we feel the launch of the new branding in the Autumn will only strengthen our position as the leading venue collection for Westminster venues. I’m looking forward to working with my fellow board members to deliver the plans and increasing sales enquiries for our members.”
Supporting Arouche on The Westminster Collection board is Victory Services Club’s Rosa Davies; Cavendish Venues’ Paul Martins; Central Hall Westminster’s Karin Parkinson; One Great George Street’s Jayna Patel; Broadway House’s Amanda Sutton; QEII’s Diane Waldron; Lansdowne Club’s Lucy Mannering and London Film Museum’s Rob Chambers.