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The Live Group appoints Grass Roots former Head of Business Development

Marcus Naef, Sales Director, the Live Group
The Live Group is furthering its strategic ambitions to transform stakeholder communications within the corporate market in a string of new appointments, most recently (May 2016), Marcus Naef, former Head of Business Development at Grass Roots Meetings & Events.
Toby Lewis, the Live Group’s CEO, commented, “Effective communication is the catalyst that drives positive behavioural change. Ultimately it brings about success at every level within an organisation. Our appointment of Marcus will help us apply our guiding principles to internal comms to an even larger section of the corporate market.”

Naef commented, “The Live Group has demonstrated success in both the corporate and public sector, blending live experiences with digital solutions which facilitate effective communication and drive audience engagement. Everything the company offers supports a belief in the importance of effective communication.”

Naef continued, “The Live Group’s competitive advantage lies in its agility. We’re not overloaded with top heavy processes, people and red tape. This flexibility enables us to adapt to our clients’ preferred working styles and to devise bespoke solutions each time. What’s especially refreshing is Live Group’s team ethos. We’re not driven by hierarchy and we all chip in. Sharing skills and ideas allows us to think more laterally and offer something unique.”

His is the voice of experience. 15 years within the events industry includes not only three with Grass Roots but nine as Corporate Sales Director at MCI UK.

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