The agency continue to grow talent and servicesLeading creative communications consultancy and event specialists, Vista, has appointed Adrian Melrose to the exhibitions team at their Burley Road offices, Leeds. Melrose joins Vista as the Exhibitions General Manager.
Melrose brings with him a wealth of experience following over 25 years in the exhibitions industry, including 18 years as Managing Director at The Melrose Partnership, meeting the exhibition requirements of clients globally including Mazda UK, Lotus Cars Ltd, BMW GB Ltd, GSK and JCB.
Melrose said of his appointment; “This is a truly exciting opportunity. Exhibiting at the
worlds major trade shows is increasingly an integrated communications exercise supported
by many of the channels offered here at Vista."
He added, "It is no longer about designing a stand for products, but a hub from which multi media messages and brand communications are generated. The importance of the exhibition environment is therefore becoming an increasingly relevant platform for Vista and for many of our major clients. International brands now need international reach from their exhibition activity."
The appointment of Melrose continues to support Vista’s commitment to growing talent and services within the Leeds and London based agency following the rebrand and new client wins including BMW and HP.
William Sutton, Director of Operations at Vista added; “We’ve seen our exhibitions business grow over the last few years both nationally and internationally. The appointment of Adrian will see this part of the business accelerate in growth over the next 12 months’’.