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Morocco’s L’Amandier Hotel and Private Villas appoints Hein Broekhoven as General Manager

Hein Broekhoven
L’Amandier hotel has announced the appointment of new General Manager Hein Broekhoven, entrusted to oversee the hotel’s opening in the first quarter of 2016 and beyond. He will also manage the resort’s private rental villas which open to guests for stays from 1 January 2016.

Bringing with him over 30 years of international hospitality experience, Hein posesses a wealth of industry knowledge having worked at a range of luxury hotels and fine dining restaurants across the globe. A specialist in the operational launches of hotels, Hein arrives at an opportune moment to establish L’Amandier Hotel at the forefront of the luxury boutique hotel industry.

Hein joins L’Amandier from the Swiss Montagne Alternative Hotel, a luxury retreat in Orsieres where he served as Director of Operations. Throughout his career, his passion for the industry has led him across the globe with prior management positions at Harbour Village Resort in Bonaire and Chagall Hotels & Restaurants in the Netherlands. This has provided him with a special insight into luxury hospitality and an understanding of the diverse needs of the international traveller. Hein’s hands-on approach, professional management style, and operational experience guarantees the highest standards of service, ensuring L’Amandier will stand alongside the best destinations in the world.

No stranger to the Moroccan hotel scene, Hein previously managed the pre-opening of The Capaldi Hotel, just outside Marrakech and not far from L’Amandier estate which he is now managing. During his time at the Capaldi, Hein oversaw arrangements for Food & Beverage service and acted as Sales & Marketing advisor, bringing the 23-room retreat to fruition before completing his contract.

Commenting on his appointment at L’Amandier Hotel, Broekhoven explains “I am thrilled to become part of the L’Amandier team in Morocco. It was an  unexpected change in my career moving from Switzerland back to Morocco after four years, but after experiencing the remarkable project myself, I was eager to become part of the extraordinary journey with L’Amandier. We will be working for the next couple of months on preparing the venue to mould it into an unparalleled experience ready for the beginning of next year.”

During his tenure with L’Amandier, Hein will act as General Manager of the hotel and rental villas, overseeing all aspects of quality and service from the introduction of an extensive activities & hospitality programme, to the opening of the on-site spa later in 2016. His attention to detail will be paramount, re-enforcing L’Amandier retreat’s emphasis on soulful, sensuous escapes that strip back the common trappings of ‘luxury’ to offer a timeless experience that is entirely in-keeping with the local environment.

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