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Introducing the UK’s largest UK sales team dedicated to the trade

Gordon McCreadie, the newly appointed director of sales and marketing B2B, Travel 2 and Gold Medal, has today announced the details of his new sales team dedicated to the UK travel trade. With a head count of over 800 the Travel 2 and Gold Medal team is leading the way in one on one support to agent partners.  

The key account managers will report into Tracy Hirsz, head of sales B2B UK, who has worked at both Travel 2 and Gold Medal during her 20 year career, providing her with in depth knowledge of how both businesses operate. In her new role, Hirsz’s main focus will be on maintaining the strong relationships that both brands have with the trade as well as managing and developing the on the road team.  

Tina Hodge, national account manager, with over 16 years of experience in the industry will head up the relationship with key consortiums. Both Hirsz and Hodge will report into McCreadie who will oversee all relationships with independents and multiples for sales and marketing.  

The restructured team is made up of the existing Travel 2 and Gold Medal sales teams, allowing for each of the eight key account managers on the road to cover a smaller geographical area. This will provide each of them with more time to focus on developing support with existing partners as well as potential new partners that are keen to work with the combined businesses. Most importantly the restructured team will now have more time to support with training, marketing, events and in store promotions, as well as helping agents in becoming experts at growing sales with both brands.  

A dedicated team of three development managers will be headed up by Ruth Hilton, head of sales and business development to manage the existing Thomas Cook and Gold Medal relationship. The team is charged with working with Thomas Cook stores at a grass roots level, hosting training events and ultimately supporting the agents with sales growth. Hilton’s new role sees her take responsibility for identifying and delivering new business not in the UK as well as in Ireland which will launch in the coming months. Karen Fletcher will also continue to manage the Gold Medal wholesale relationships at the Preston-based office.  

Gordon McCreadie director of sales and marketing B2B, Travel 2 and Gold Medal commented: “Both of our businesses are growing and my new team really is the best in the business. I’m excited to be given the opportunity to maximise the phenomenal talent sitting within the Travel 2 and Gold Medal families. All staff are staying, so whilst our agents might be meeting new faces over the next few weeks, we know the importance of existing relationships and are committed to maintaining these.  

“Everything that our agents value about both brands will remain, with more FAM trips, bigger and better incentives and more training already planned for the upcoming key turn of year booking period. We remain 100 per cent trade only with the on-the-road managers and strong teams in Preston and Glasgow available to answer and service agents and ensure that they get the support they need to drive sales.”  

The Travel 2 and Gold Medal sale team is hitting the road, meeting as many agents as possible over the next few weeks.

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