Mr. van Beek has worked in various roles for the NH Hotel Group since 1990, and his most recent position was as Regional Director of Operations.
"Joost van Beek brings many years of hotel expertise to the table," said Puneet Chhatwal, CEO of Steigenberger Hotels AG. "He can also offer the kind of dynamic approach we need in order to achieve a successful positioning for our newest brand. As a Dutchman himself, he has a first-class idea of the local relevance of the brand. This enables him to embody our Jaz philosophy perfectly".
Jaz in the City's target groups comprise open-minded world explorers, weekend adventurers, foodies, bizcationers and price-conscious modern business travellers and consultants who are seeking to enhance their trips with elements of leisure wherever possible. The thing that all these people have in common is a desire to embrace authentic experiences in a city hotel. The third brand Jaz in the City is positioned between Steigenberger Hotels and Resorts and InterCityHotels.